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Gainsight's Product-Led Growth Strategy
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Customer Marketing

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Customer Marketing Template

Execute the customer marketing play with prioritized actions.

Summary of play

Date
Description
Status
Progress
Notes
1
10/13/20
Not Started
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Note: View above is filtered of all plays in .

Prioritized Actions

Add Prioritized Action
Action
User Role/Type
Stage
Goal(s)
Success KPI(s)
X
1
Create a schema
Admin
Trial
Create at least one schema
50% of admins create schemas
X
2
Launch OS
Power User
Onboarding
Open OS with no issues
Hardware can launch the OS with no bugs 99% of the time
X
3
Use advanced feature
Power User
Adoption
Utilize one of the new advanced features
Usage on feature is 1x/day for 7 days
X
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Note: Edit the user roles and stages in .


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