Movement Manifest for Robert Fukui
Untitled
Untitled
Primary Campaign Components
Preparation
Positioning
PLAN
1
Produce Content
Prepare Pages
Implement Tech
Publish & Test
Promote
2
June 13- June 27th
June th - June
June 13th - July 3rd
June 27th - Early July
Early July
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Measuring & Benchmarking
CONVERSION
MINIMUM
AWESOME
INSANE
CONVERSION
MINIMUM
AWESOME
INSANE
1
Main Offer
3.00%
5.00%
7.00%
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1
LIQUID LISTEN LAUNCH
Offer
Price
Unique Views
Converted Leads/Sales
Conversion Rate
Revenue
2
INVITE: Lead
NA
NA
1000
250
25.00%
NA
3
Add To Cart
NA
NA
100
NA
10.00%
NA
4
Purchase
TDG
$27.00
10
10
10.00%
$270.00
5
TOTAL REVENUE
$270.00
6
AD SPEND
$0.00
7
NET PROFIT
$270.00
8
ACV
$27.00
9
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LISTEN Launch Email Campaign
1
Email 1 LOCATE
2
Email 2 INVITE
3
Email 3 SURVEY
4
Email 4 TEACH#1
5
Email 5 TEACH#2
6
Email 6 TEACH#3
7
Email 7 EMPOWER
8
Email 8 NURTURE
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Free Resource (A Simple 2-3 Page PDF)
1
Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
2
Section 1: Cover
Specific Headline and cover for just the step 2 boundaries
3
Section 2 Lesson
As is in existing asset
4
Secton/Page 3: ?Worksheet
Could we use prompts so its more like a worksheet?
5
About Us
Keep page # from the workbook
6
Contact
Keep page # from the workbook
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Free Resource Landing Page (Squeeze Page)
1
Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
2
Section 1: INVITE: ?Value Prop
Headline:
SubHead
3 Bullets
3
Section 2: ?Optional Video
Video message
4
Section 3: ?About
Share a little bit about Robert & Kay Lee’s stories.
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6-Part Automated Email Followup Sequence
1
Email 1 Payload
PDF Delivery
2-Step Email Confirmation or Email Reconfirmation
2
Email 2 Problem
Relate to their challenges, problems, and struggles
3
Email 3 Promise
Share Your Founders Story
4
Email 4 Positioning
Emphasize What Makes You Different
5
Email 5 Proof
Share some success stories working with other clients.
Testimonials, images, etc.
6
Email 6 Prompt
Ask 1 simple question that provokes a reply and committed decision
7
Email 7 Pitch
Harder ask, ?Request action?Talk about what inaction causes when out of balance
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Download Confirmation Page
1
Pre Section 1: Celebrate
Confirmation of the requested download
Ackowlege taking the next step
2
Section 1:
HEADLINE
This … If your exhausted from trying to balance competing priorities in business and our marriage.
?Or?Discover how to Keep Your Business & Marriage Priorities Balanced??
Watch this Video:?(click for audio)??Subhead:??CTA?Make Your Marriage Thrive & Business Prosper
3
Sectoin 1.5?What If …?Imagine If
What if you and your spouse could IMPROVE your relationship while GROWING your business WITHOUT a POWER STRUGGLE?
4
Section 2:
What is the big Problem
Agitate the pain and problem?Has business become the mistres… ?Shorten this section
5
Section 3:
The Big AHA … what made you realize that you have something different /?"Marriage & Business was not designed to work independently of the other or create a power struggle."??These realizations found us asking:
What if every couple created a NORMAL BALANCE between the two, so each area positively complimented the other?
What if building a HEALTHY marriage foundation IMPROVED the performance of a BUSINESS?
What if couples used a well-functioning business to STRENGTHEN their MARRIAGES?
Like a playground see-saw with a pivot point in the middle, BALANCE is the KEY. A thriving marriage on one side balances the prosperous business on the other side.
? SHORTCUT: What shortcuts will you give to your client??Working together as a team??Open up more about your story… and how you found a better way ?Leading into the …
6
Section 4:
The differentiator , What makes your program different
7
Section 5:
Solution & Promise
RESULT: What is the key result at the end of the work together??
8
Section 6:
Proof… Share Testimonials
9
Section 7
The Program … Part 1, part 2, part 3, etc
KNOWLEDGE: What will they know after working with you that they didn’t before?
10
Bonuses
11
Guarantee If applicable
12
Packaging ( summary of entire offer)? PRICE + PACE: What will the offer cost and how long will it last?
13
Who this is for…
14
OBJECTIONS: What are some reasons people will hesitate to sign up BESIDES PRICE?
15
Cause imagination: What If…?Imagine If… ?What does pleasure island look like
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VSL: Confirmation Page / SALES Video Outline
1
Overview
A duplicate copy of the confirmation page without the lead magnet acknowledgment
2
Section 1:
Video
3
Section 2:
4
Section 3:
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Checkout
1
Overview
Offer Checkout.
2
Section 1:
Summary of purchase
3
Section 2:
Testimonial
4
Section 3:
Guranetee
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Purchase Confirmation
1
Overview
2
Section 1:
3
Section 2:
4
Section 3:
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Members Area
1
Overview
2
Section 1:
3
Section 2:
4
Section 3:
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