Pages
Movement Manifest for Robert Fukui
Untitled
Primary Campaign Components
Preparation
This Manifest
The survey
Positioning
The Movement Narrative
PLAN
Timeline / Rollout
Produce Content
Prepare Pages
Implement Tech
Publish & Test
Promote
June 13- June 27th
June th - June
June 13th - July 3rd
June 27th - Early July
Early July
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Measuring & Benchmarking
Sample Metrics Sheet
KPI’s
Benchmark Goals
Average Conversion Rates
Landing page = 25%
Cart Click Through = 10%
Purchases = 1%-7%
CONVERSION
MINIMUM
AWESOME
INSANE
CONVERSION
MINIMUM
AWESOME
INSANE
Main Offer
3.00%
5.00%
7.00%
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LIQUID LISTEN LAUNCH
Offer
Price
Unique Views
Converted Leads/Sales
Conversion Rate
Revenue
INVITE: Lead
NA
NA
1000
250
25.00%
NA
Add To Cart
NA
NA
100
NA
10.00%
NA
Purchase
TDG
$27.00
10
10
10.00%
$270.00
TOTAL REVENUE
$270.00
AD SPEND
$0.00
NET PROFIT
$270.00
ACV
$27.00
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?
LISTEN Launch Email Campaign
Purpose: Validate offer positioning
Objective: Get your community engaged, raising their hands… and connected to your training
Email 1 LOCATE
Email 2 INVITE
Email 3 SURVEY
Email 4 TEACH#1
Email 5 TEACH#2
Email 6 TEACH#3
Email 7 EMPOWER
Email 8 NURTURE
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Free Resource (A Simple 2-3 Page PDF)
Purpose: To provide a simple solution to one single problem. ??Ideally short and sweet… easy to consume right away… not tomorrow!
Easy to follow up with ongoing narrative, encouragement, etc.
The goal is to have them start working on that problem the day they request the asset
Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
Section 1: Cover
Specific Headline and cover for just the step 2 boundaries
Section 2 Lesson
As is in existing asset
Secton/Page 3: ?Worksheet
Could we use prompts so its more like a worksheet?
About Us
Keep page # from the workbook
Contact
Keep page # from the workbook
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Free Resource Landing Page (Squeeze Page)
Landing Page URL:
Design On KAJABI:
Special Link
Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
Section 1: INVITE: ?Value Prop
Headline:
SubHead
3 Bullets
Section 2: ?Optional Video
Video message
Section 3: ?About
Share a little bit about Robert & Kay Lee’s stories.
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6-Part Automated Email Followup Sequence
Next Step Objective:
Trigger To End Automation:
URL Link To Promote During This Sequence:
Secondary Action: Confirm Email Subscription via FREE Resource Link
Email 1 Payload
PDF Delivery
2-Step Email Confirmation or Email Reconfirmation
Email 2 Problem
Relate to their challenges, problems, and struggles
Email 3 Promise
Share Your Founders Story
Email 4 Positioning
Emphasize What Makes You Different
Email 5 Proof
Share some success stories working with other clients.
Testimonials, images, etc.
Email 6 Prompt
Ask 1 simple question that provokes a reply and committed decision
Email 7 Pitch
Harder ask, ?Request action?Talk about what inaction causes when out of balance
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Download Confirmation Page
Example http://marketingyourmovement.com/
Pre Section 1: Celebrate
Confirmation of the requested download
Ackowlege taking the next step
Section 1:
HEADLINE
This … If your exhausted from trying to balance competing priorities in business and our marriage.
?Or?Discover how to Keep Your Business & Marriage Priorities Balanced??
Watch this Video:?(click for audio)??Subhead:??CTA?Make Your Marriage Thrive & Business Prosper
Sectoin 1.5?What If …?Imagine If
What if you and your spouse could IMPROVE your relationship while GROWING your business WITHOUT a POWER STRUGGLE?
Section 2:
What is the big Problem
Agitate the pain and problem?Has business become the mistres… ?Shorten this section
Section 3:
The Big AHA … what made you realize that you have something different /?"Marriage & Business was not designed to work independently of the other or create a power struggle."??These realizations found us asking:
What if every couple created a NORMAL BALANCE between the two, so each area positively complimented the other?
What if building a HEALTHY marriage foundation IMPROVED the performance of a BUSINESS?
What if couples used a well-functioning business to STRENGTHEN their MARRIAGES?
Like a playground see-saw with a pivot point in the middle, BALANCE is the KEY. A thriving marriage on one side balances the prosperous business on the other side.
? SHORTCUT: What shortcuts will you give to your client??Working together as a team??Open up more about your story… and how you found a better way ?Leading into the …
Section 4:
The differentiator , What makes your program different
Section 5:
Solution & Promise
RESULT: What is the key result at the end of the work together??
Section 6:
Proof… Share Testimonials
Section 7
The Program … Part 1, part 2, part 3, etc
KNOWLEDGE: What will they know after working with you that they didn’t before?
Bonuses
Guarantee If applicable
Packaging ( summary of entire offer)? PRICE + PACE: What will the offer cost and how long will it last?
Who this is for…
OBJECTIONS: What are some reasons people will hesitate to sign up BESIDES PRICE?
Cause imagination: What If…?Imagine If… ?What does pleasure island look like
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VSL: Confirmation Page / SALES Video Outline
OLD Landing Page URL:
NEW:
Overview
A duplicate copy of the confirmation page without the lead magnet acknowledgment
Section 1:
Video
Section 2:
Section 3:
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Checkout
Overview
Offer Checkout.
Section 1:
Summary of purchase
Section 2:
Testimonial
Section 3:
Guranetee
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Purchase Confirmation
Overview
Section 1:
Section 2:
Section 3:
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Members Area
Overview
Section 1:
Section 2:
Section 3:
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