FUKUI Powered-Up Couples: Tandem
Share
Explore
Movement Manifest for Robert Fukui

Untitled

Primary Campaign Components

Preparation

This Manifest
The survey

Positioning

The Movement Narrative

PLAN

Timeline / Rollout

1
Produce Content
Prepare Pages
Implement Tech
Publish & Test
Promote
2
June 13- June 27th
June th - June
June 13th - July 3rd
June 27th - Early July
Early July
There are no rows in this table

Measuring & Benchmarking

Sample Metrics Sheet

KPI’s
Email Response
Opens
Clicks
Leads
New Leads
Total Leads
Old (existing list is around 800)
Conversion Rate
Purchases
Add To Cart
Purchases
Cash Flow
Conversion Rate
Advertising
Cost Per Impression
Click Through Rate
Cost Per Click
Cost Per Result
Lead
Purchase
Benchmark Goals
Average Conversion Rates
Landing page = 25%
Cart Click Through = 10%
Purchases = 1%-7%

CONVERSION
MINIMUM
AWESOME
INSANE
1
Main Offer
3.00%
5.00%
7.00%
There are no rows in this table


1
LIQUID LISTEN LAUNCH
Offer
Price
Unique Views
Converted Leads/Sales
Conversion Rate
Revenue
2
INVITE: Lead
NA
NA
1000
250
25.00%
NA
3
Add To Cart
NA
NA
100
NA
10.00%
NA
4
Purchase
TDG
$27.00
10
10
10.00%
$270.00
5
TOTAL REVENUE
$270.00
6
AD SPEND
$0.00
7

NET PROFIT
$270.00
8

ACV
$27.00
9
There are no rows in this table
?

LISTEN Launch Email Campaign

Purpose: Validate offer positioning
Objective: Get your community engaged, raising their hands… and connected to your training

1
Email 1 LOCATE
2
Email 2 INVITE
3
Email 3 SURVEY
4
Email 4 TEACH#1
5
Email 5 TEACH#2
6
Email 6 TEACH#3
7
Email 7 EMPOWER
8
Email 8 NURTURE
There are no rows in this table

Free Resource (A Simple 2-3 Page PDF)

Purpose: To provide a simple solution to one single problem. ??Ideally short and sweet… easy to consume right away… not tomorrow!
Easy to follow up with ongoing narrative, encouragement, etc.

The goal is to have them start working on that problem the day they request the asset

1
Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
Make time for intimacy and connection
Be emotionally & mentally present during time off
2
Section 1: Cover
Specific Headline and cover for just the step 2 boundaries
3
Section 2 Lesson
As is in existing asset
4
Secton/Page 3: ?Worksheet
Could we use prompts so its more like a worksheet?
5
About Us
Keep page # from the workbook
6
Contact
Keep page # from the workbook
There are no rows in this table


Free Resource Landing Page (Squeeze Page)

Landing Page URL:
Design On KAJABI:
Special Link

1

Overview
to connect with the struggle and provide a simple resource to start taking steps towards a solution… ?… By filling out the Boundaries worksheet you can ?1. Claim family time back
Make time for intimacy and connection
Be emotionally & mentally present during time off
2
Section 1: INVITE: ?Value Prop
Headline:
SubHead
3 Bullets
3
Section 2: ?Optional Video
Video message
Video
CTA
4
Section 3: ?About
Share a little bit about Robert & Kay Lee’s stories.
There are no rows in this table

6-Part Automated Email Followup Sequence

Next Step Objective:
Trigger To End Automation:
?SAAS Automation:
URL Link To Promote During This Sequence:
Secondary Action: Confirm Email Subscription via FREE Resource Link

1
Email 1 Payload
PDF Delivery 2-Step Email Confirmation or Email Reconfirmation
2
Email 2 Problem
Relate to their challenges, problems, and struggles
3
Email 3 Promise
Share Your Founders Story
4
Email 4 Positioning
Emphasize What Makes You Different
5
Email 5 Proof
Share some success stories working with other clients. Testimonials, images, etc.
6
Email 6 Prompt
Ask 1 simple question that provokes a reply and committed decision
7
Email 7 Pitch
Harder ask, ?Request action?Talk about what inaction causes when out of balance
There are no rows in this table

Download Confirmation Page


Example http://marketingyourmovement.com/
1
Pre Section 1: Celebrate

Confirmation of the requested download
Ackowlege taking the next step
Open your Email
Confirm Your Address
Watch The Video
2
Section 1:
HEADLINE
This … If your exhausted from trying to balance competing priorities in business and our marriage.
?Or?Discover how to Keep Your Business & Marriage Priorities Balanced??
Watch this Video:?(click for audio)??Subhead:??CTA?Make Your Marriage Thrive & Business Prosper
3
Sectoin 1.5?What If …?Imagine If
What if you and your spouse could IMPROVE your relationship while GROWING your business WITHOUT a POWER STRUGGLE?
4
Section 2:
What is the big Problem Agitate the pain and problem?Has business become the mistres… ?Shorten this section
5
Section 3:
The Big AHA … what made you realize that you have something different /?"Marriage & Business was not designed to work independently of the other or create a power struggle."??These realizations found us asking:

What if every couple created a NORMAL BALANCE between the two, so each area positively complimented the other?

What if building a HEALTHY marriage foundation IMPROVED the performance of a BUSINESS?

What if couples used a well-functioning business to STRENGTHEN their MARRIAGES?

Like a playground see-saw with a pivot point in the middle, BALANCE is the KEY. A thriving marriage on one side balances the prosperous business on the other side.


? SHORTCUT: What shortcuts will you give to your client??Working together as a team??Open up more about your story… and how you found a better way ?Leading into the …
6
Section 4:
The differentiator , What makes your program different
7
Section 5:
Solution & Promise RESULT: What is the key result at the end of the work together??
8
Section 6:
Proof… Share Testimonials
9
Section 7
The Program … Part 1, part 2, part 3, etc KNOWLEDGE: What will they know after working with you that they didn’t before?
10
Bonuses
11
Guarantee If applicable
12
Packaging ( summary of entire offer)? PRICE + PACE: What will the offer cost and how long will it last?
13
Who this is for…
14
OBJECTIONS: What are some reasons people will hesitate to sign up BESIDES PRICE?
15
Cause imagination: What If…?Imagine If… ?What does pleasure island look like
There are no rows in this table

VSL: Confirmation Page / SALES Video Outline


NEW:

1
Overview
A duplicate copy of the confirmation page without the lead magnet acknowledgment
2
Section 1:
Video
3
Section 2:
4
Section 3:
There are no rows in this table

Checkout


1
Overview
Offer Checkout.
2
Section 1:
Summary of purchase
3
Section 2:
Testimonial
4
Section 3:
Guranetee
There are no rows in this table

Share
 
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.