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Strategic Movement Creative Briefing [Robert Fukui]

Movement Matrix Culture Canvas⁠

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Reference to Additional Files & Links to media:

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Movement Manifest⁠

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https://www.dropbox.com/sh/2wbc418f5wf3eto/AAC-er_8tPHqg0MNqeoyDTQxa?dl=0⁠

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Discovery Call⁠

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VIP Session #1⁠

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VIP Session #2⁠

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Funnelytics

?TECH STACK?SquareSpace

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Kajabi⁠

: support@legacycatalyst.com

PASS: Funnelsforme1

TEAM

Has Designer

Working with Joseph Bojang for Ad Buying

Previously Used Joy Capps for Copy

Working with a Publicist for the book

BUDGET: ?$5000

Link to existing websites?

Website

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https://www.powercouplesbydesign.com/⁠

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Products

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https://www.powercouplesbydesign.com/marriage-and-business-courses⁠

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https://marriedentrepren⁠

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Marriage and Business Courses⁠

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eur.co/marketing-made-simple⁠

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?Lead Magnets & Additional Resources

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6 steps to balance business and marriage⁠

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Workbook

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8 steps checklist⁠

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Content

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https://www.linkedin.com/pulse/avoid-5-common-mistakes-when-doing-business-your-spouse-robert-fukui/⁠

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Link to 3 or more Landing pages you like:

Link’s to 3 competitor landing pages

Your Movement & Personal Brand:

What are your roots, what connects your childhood to what you do now? Who are the important people in your life and how did they impact you? Focus on what makes you feel vulnerable.

Movement Mission Statement

(What are you hoping to achieve with your business? What should your customers expect from you? Please make this a tangible mission with an actual timeline - something that you want your customers to embrace and resonate with)

Why do you care about the problem you solve?

Positioning Statement

(What does the company do, especially that nobody else does, and why do people choose it?)

I help [client / patient] [acheive success] and [ solve problem] through [framework / process]

3- 5 Movement Values

The Movement Leader (The Personal Brand)

We work with the “Movement Leader” concept - meaning, when we present a likeable face for your movement, the customer will more easily trust you and your services along with connecting to the tribe. You are the facilitator bringing people together and creating an experience! To this effect, we need to identify the specific Leader Attributes of your personal brand that we will be using for your business.

What is your role as a Leader?

From the following choose to that best represent how you show up in peoples lives.

Your aspirational identity…

I am a...

Movement Background & Stories

Founders Why Story

Where do you come from? What main events contributed to your cause??What’s Your backstory?

Epiphany Story (framework/process discovery)

What specific event lead to your epiphany that you can help with your expertise?

(How did you get your start and who were the key players? If you had to tell a story about how your business happened, what would you say?)

Authority Story (and authority)

Movement Voice

How do you infuse your unique personality into your content? How so?

Who do you admire as a mentor/leader in your life?

?What characteristics do you admire?

Example 1

Example 2

Example 3

Tone Of Voice: Copy Style;

Educational

Friendly

Formal

Professional

Witty

Humorous

Etc…

Movement Visual Style

Style Description

Describe the visual style, similar to voice … style portrays the personality

Imagery style

Pick a few & or use other singular words and phrases to describe your visual style

Elegant

Simple

Clean

Bold

Light

Dark

Colorful

Examples

Colors

Typography

Village: Perfect Person Profile

Who Is Your Human? Who Do you Serve?:

What is your Perfect Person’s Name?

Demographics

Age

Gender

Marital Status

# of and Age of children

Location (Continent, Country, State/Province, Locality region

Occupation

Job Title

Annual Income

Level Of Education

Life Quote

Other

Psychographics

Where do they look for information and commuity?

Books

Magazines

Websites

Blogs

Conferences

Gurus

Podcasts

Other

Activities & Hobbies

Mental & Spiritual & Physical Health?

What are their Struggles? How are they behaving?

What are their Their Goals / Desires

Their Obstacles, Challenges & Pain Points

What is preventing your ideal client from getting there? (What is the problem they are experiencing right now?)

What is their Transformation: Before and After State: what increases and what decreases

What is the core currency?

What are their typical Objections

Funnel Identifiers the narrative

TOFU - Stories - LOCATE

MOFU - Secrets - INVITE

MOFU - Problem Aware - SURVEY

MOFU - Solution Aware - TEACH

BOFU - Product Aware - EMPOWER

BOFU - Community Aware - NURTURE

PROJECT BRIEF

Marketing Angle - The Offer Story

Has a Problem you can solve (pick 1 persona struggle)

But there is a prevailing wisdom

But there is something wrong with the prevailing wisdom

You have something different

But I’ve got These objections

Success Stoppers: What stops people from having success.

So you’re going to offer...

Service & Product Offers:

Name: What is it (name)

?8 Steps to a thriving marriage and prosperous business course

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https://marriedentrepreneur.co/8-steps-to-a-thriving-marriage-prosperous-business⁠

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What Kind of Offer will this be?

Entry Course $27 - $47 Liquid Offer

What it does / Problem it solves: What problems does your product or service solve?

What are 3-7 steps they need to take to solve this problem?

Who its for

What #1 Result Are You Promising With Your Offer? What one thing will be accomplished? What outcome will be achieved? What will they be Coming away with

3-5 selling points of your product or service. Benefits or features:

What’s Inside

Are there any Bonuses?

Priced For Profit

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https://marriedentrepreneur.co/priced-for-profit⁠

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?Marketing Made Simple

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https://marriedentrepreneur.co/marketing-made-simple⁠

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What reason can we use to show them they need this NOW?

Testimonials:

Any guarantees

Gallery

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