Interactive Guide to Your First 1000 Users

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5. Go-to-Market 🚀

Pricing

Improper pricing is a significant loss of opportunity. You should never settle on the first price you launch with. Always play around with pricing to optimize opportunity.

Watch this super simple yet effective YC Startup School video on pricing

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Most startups actually underprice their product (#1 pricing advice from YC to founders)

Common to underestimate costs

Start with value-based pricing, where you start your price at the customer’s WTP

You can keep increasing prices until you see a drop in revenue ($15 is the winner in the above example)

Your turn: Input your own metrics below to optimize for price 👇🏼

Price Optimization

Price Optimization

Price

Conversion Rate

Sales Volume

Revenue

1

$5.00

20%

40

$200.00

2

$10.00

15%

25

$250.00

3

There are no rows in this table

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Add New Price

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