Even before launching your product, being able to build community/waitlist/pre-sales/other can be the ultimate customer validation to give you the confidence that you should go ahead with building your MVP. You don’t have to nail each method on the head, but the more that are able to be incorporated, the more positive feedback loops of growth can be created to drive traction even before you write a single line of code!
👨👩👧👦 Building Community Around Your Product
Check out this article from Tom Bangay, Director of Content at
that also integrates an awesome referral incentive program too!
Take a page out of Robinhood’s playbook that has built them to the behemoth they are today. The screenshots below are from Robinhood’s earliest days where they accumulated “1M users” even before they wrote a single line of code for the platform due to a viral referral program + very simple yet enticing waitlist signup page. The pre-launch game can position your product to explode upon actual launch!