Interactive Guide to Your First 1000 Users
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The hardest thing about going from 0鈥1 is not building something, it鈥檚 getting people to care about your product. A successful go-to-market will create and amplify interest in using your product among your target customers. Without that, you don鈥檛 have a business. 鈥 Merci Victoria Grace
Let鈥檚 look at this must-read by Merci Victoria Grace.
One of the best GTM articles out there btw馃憞馃徏
Some highlighted quotes
鈥淧eople make decisions because of the way they feel鈥 鈫 a core driver of action for you to understand about potential users
鈥淧roducts that give people a feeling of mastery the first time they use it make people feel especially in control. People love to feel as if they are in control鈥
鈥淲hat social opportunities (sharing, invites, referrals, app reviews) can we create when people are at an emotional high?鈥
鈥淗ow might we evoke and amplify those feelings with our brand/design/product voice?鈥
Congrats, you鈥檙e feeling strong product-market fit and now you鈥檙e ready to hard launch! But it鈥檚 still just the start. There鈥檚 so many elements to GTM and different ways to approach depending on your product that I will break it up into more general components that all digital products should have for GTM:



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