The hardest thing about going from 0–1 is not building something, it’s getting people to care about your product. A successful go-to-market will create and amplify interest in using your product among your target customers. Without that, you don’t have a business. — Merci Victoria Grace
Let’s look at this must-read by Merci Victoria Grace.
“People make decisions because of the way they feel” → a core driver of action for you to understand about potential users
“Products that give people a feeling of mastery the first time they use it make people feel especially in control. People love to feel as if they are in control”
“What social opportunities (sharing, invites, referrals, app reviews) can we create when people are at an emotional high?”
“How might we evoke and amplify those feelings with our brand/design/product voice?”
Congrats, you’re feeling strong product-market fit and now you’re ready to hard launch! But it’s still just the start. There’s so many elements to GTM and different ways to approach depending on your product that I will break it up into more general components that all digital products should have for GTM: