Interactive Guide to Your First 1000 Users

How to Use this Guide

First, make a copy of this doc →
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This guide is interactive, and it will contain thought exercises and places you can write down guided notes that will bring clarity and vision into building your product in each step of the process.
If you don’t already have a Coda account, you can sign up for free when you click ‘Copy doc’. You’ll need one to save and document your own actionable insights for your product!
And if you’re building a startup, you’re eligible for $1000 off any paid Coda plan! Just go to and ‘Apply for startup credit’. Make sure you select ‘First1000’ for the ‘Program involvement’ question and fill out the rest of form!
Want additional help with this guide and finding your first 1,000 users? Click this button to get assistance:
This guide is organized into 5 main steps:
Disclaimer: As mentioned in the intro, there is no exact formula to build a successful product; however, staying hyper-lean and flowing through these steps are the best ways to mitigate risk in building a product that people don’t absolutely love according to my own experiences combined with crowdsourced advice from awesome founders and investors who are mostly customer-focused first, product-second.

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