Interactive Guide to Your First 1000 Users

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5. Go-to-Market 🚀

Infrastructure

Even with a great product and great marketing and distribution channels to execute upon, you still need good infrastructure in order to support the influx of new customers and importantly analyze the flood of new data coming your way.

To start, check out these two resources to see how very successful tech companies got their first 1000 users (the hardest 1000 to get)

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How the biggest consumer apps got their first 1,000 users Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including Tinder, Uber, Superhuman, TikTok, Product Hunt, Yelp, and over a dozen more. Enjoy! www.lennysnewsletter.com⁠

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Loading first1000.substack.com⁠

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Tracking Analytics

Tracking analytics through tools like,, and others are crucial in building insights into customer behavior and opportunities to optimize leads and conversions. Pay attention to MRR and compare that with your original targets from

Approximating Market⁠

. Growing retention rates and Monthly Active Users (MAUs) are also great indicators of stickiness that you want to look into. Check out

Neil Patel’s Beginner Guide to Startup Analytics⁠

that is incredibly in-depth and useful.

🛠 Here are some tools to get you started on analytics and even user behavior prediction:

📊 Analytics

Google Analytics⁠

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Hotjar⁠

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🔭 DIY Data Science

Apteo⁠

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Hazlo.ai⁠

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Onboarding Users & Support

Productize support where possible such as adding chatbots, customer support/feedback forms, and more. However, supporting users in ways that don’t scale (helping a user figure out bugs, manually onboarding users—Stripe founders literally took people’s laptops to integrate Stripe for them in the beginning—and other unique unscalable things will help grow your product and learn more about the user int the process. Users will appreciate you taking the time to personalize attention towards their problems and will only build your product’s reputation.

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Scaling

As the product starts growing in MRR, you should consider growing your team and investing more into

Marketing/Distribution⁠

channels. Now is finally the time to start seriously looking into SEOs, paid marketing to boost growth and create even more social traction through platforms like Twitter, Reddit, etc.

Another good

Neil Patel piece on SEOs⁠

and

Paid Marketing⁠

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Tracking Analytics

Onboarding Users & Support

Scaling

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