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2. Feasibility Analysis
Customer Discovery
This section is mostly comprised of learnings from Giff Constable’s and the late great whom I had the privilege of learning under at USC.
🤔 Why is Customer Discovery Important?
We start ventures with a myriad of big assumptions we make about our world and how we can improve upon them. The problem is, we start off with a hyper narrow view of reality and what important problems other people are actually dealing with at scale. Therefore, we need to talk to as many people that fall under our target market as possible in order to fine tune and clarify the exact problem we are solving or to pivot entirely.
Talking to Humans Quotes
The mainstream is waiting for proof from early adopters before they try something. If you cannot get early adopters, you cannot move on. Early adopters are usually folks who feel a pain point acutely, or love to try new products and services (34)
Get into the market early and begin testing your assumptions right away, starting with conversations and proceeding from there. It will dramatically increase the odds that you will create a product that customers actually want. (62)
So, how do we start? 👇🏼
1. Fill out Table of Assumptions you are making in order to challenge them in the field
Assumptions
Assumption
Notes
Validated?
Example: founders don’t want to spend hundreds of hours performing customer discovery
There are no rows in this table
2. Prepare List of
3. Go out and talk to humans and record them in
4. After you validate the problem, propose your product idea and go on to !
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