Marketing Intern | Intro

Hey there.

Welcome to PYOR.

Your task will be to build organic distribution channels to market our products using:

content

outreach

Excited to have you on board!

Our only product is – XRAY – a data dashboard that builds an interpretation layer to turn on-chain data into business performance metrics.

⛩️ About the Company

Company Description

PYOR is a crypto data platform for institutional investors. Our only product is – XRAY – an integration layer that turns raw on-chain data into business performance metrics.

Our aim is to make crypto data – reliable, understandable, and useful for investment.

Our users are:

crypto analysts

institutional funds

venture capital funds

traditional finance funds

About the Founders

Our founders were previously CXOs at CoinSwitch, the largest crypto exchange in India worth over $2 billion and backed by – a16z, Coinbase Ventures, Paradigm Capital and more. Here are our founders:

Krishna Hegde

Senior VP - CoinSwitch

Senior Vice President, PayTm

Managing Director, Barclays

Sharan Nair

CBO, CoinSwtich

VP Marketing and BD, Unocoin

Sarmad Nazki

CFO, CoinSwitch

Head of Finance, Ola Electric

Yadunandan Batchu

Blockchain Dev, CoinSwtich

Blockchain Researcher, Unocoin

🔥 About the Role

Role Overview

Ideation:

Figure out ideas of how to organically distribute – PYOR’s message and data – to:

reach customers

make us money

help our brand

There is no structure to this. The marketing team will ideate on possible channels during the weekly BrainStorming Sessions.

All of this has to be figured out on a weekly basis, structured into processes, with measurable success metrics, and reviews.

Execution:

Execute a content and/or outreach strategy on a weekly basis as per the protocol measured.

This includes:

building channel expertise

working with various channel tools

focusing on key metrics to track performance

identify what is working versus what isn’t

manage the budget, process, workflow, and review of the channel

Review:

Every channel’s goal should hit the core metric of the goals mentioned in – Ideation –:

reach customers

Metric – conversions

make us money

Metric – ARPU

help our brand

Metric – engagement

On a two-week basis, each channel is reviewed and assesses for:

scalability

automation

metric-performance

What does my 1-2-3-week plan look like?

First Week

The first week should be a “settling in” and understanding 3 core concepts:

Subject – Crypto

Users – Institutional Investors

Medium – Writing, Designing, Outreach

The overarching goal of these core concepts is – “How do we acquire the right users within our subject area using the right medium.”

Second Week

After the first week, you’ll realize that two things are constant:

Subject

Users

What is not constant is how we reach them. Some methods of acquisition are more important than the others, you can evaluate them based on:

Effort : How much effort does it take to start, stop or change the channel?

Cost : What is the cost to start and does it result in more/less value?

Flexibility : How quickly can we change a channel based on constraints?

Speed : What is the GTM speed, and does it match where we’re is at?

Scale : How quickly can I scale up my effort with everything else remaining the same?

Third Week

Once one cycle of – Picking a channel → Evaluating a channel – is complete, you will begin to – Execute the channel.

This requires a:

Clear process

Written documentation

Defining metrics

Conducting periodic reviews

Building feedback loops

This cycle follows for each acquisition channel created. Then double down on a channel that works, and discard ones that don’t work.

Marketing interns will work on – `2 week sprints` – where we:

pick a channel

justify the

create a process

execute and review

This will change from channel to channel but this is ideally how every channel selection works.

Tools To Use

For Communication – Slack

For Content and Editing:

ContentStudio

Canva

Ideation and Workflow:

Coda

Whimsical

⁠

Posts Calendar

August 2024

Month

Today

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

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