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Marketing Intern | Intro
Hey there.
Welcome to PYOR.
Your task will be to build organic distribution channels to market our products using:
Excited to have you on board!
Our only product is – XRAY – a data dashboard that builds an interpretation layer to turn on-chain data into business performance metrics.
⛩️ About the Company
Company Description
PYOR is a crypto data platform for institutional investors. Our only product is – XRAY – an integration layer that turns raw on-chain data into business performance metrics.
Our aim is to make crypto data – reliable, understandable, and useful for investment.
About the Founders
Our founders were previously CXOs at CoinSwitch, the largest crypto exchange in India worth over $2 billion and backed by – a16z, Coinbase Ventures, Paradigm Capital and more. Here are our founders:
🔥 About the Role
Role Overview
Ideation:
Figure out ideas of how to organically distribute – PYOR’s message and data – to:
There is no structure to this. The marketing team will ideate on possible channels during the weekly BrainStorming Sessions.
All of this has to be figured out on a weekly basis, structured into processes, with measurable success metrics, and reviews.
Execution:
Execute a content and/or outreach strategy on a weekly basis as per the protocol measured.
This includes:
Review:
Every channel’s goal should hit the core metric of the goals mentioned in – Ideation –:
On a two-week basis, each channel is reviewed and assesses for:
What does my 1-2-3-week plan look like?
First Week
The first week should be a “settling in” and understanding 3 core concepts:
The overarching goal of these core concepts is – “How do we acquire the right users within our subject area using the right medium.”
Second Week
After the first week, you’ll realize that two things are constant:
What is not constant is how we reach them. Some methods of acquisition are more important than the others, you can evaluate them based on:
Third Week
Once one cycle of – Picking a channel → Evaluating a channel – is complete, you will begin to – Execute the channel.
This requires a:
This cycle follows for each acquisition channel created. Then double down on a channel that works, and discard ones that don’t work.
Marketing interns will work on – `2 week sprints` – where we:
This will change from channel to channel but this is ideally how every channel selection works.
Tools To Use
Posts Calendar
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