BrownRice Instagram

Content Types and Frequency

We will categorize the overall content that goes out on Instagram on the following basis:

Reels, Reels, Reels

Checklist:

Crypto

Indian finance

Funny

Relatable

1. Explainer Video

🎥 Design: Reels with quick zoom ins and outs, b-rolls, etc. The goal is to make the audience educated on interesting news or topic that they had no idea about.

☑️ Tip: Keep it under ONE MINUTE. Talk about trends, big celebs, crypto adoption and use cases.

⏰ Frequency: - per week

📹 Production: Aakash, Varsha

🎬 Edit: Aishwarya

👉 Example:

⁠

https://www.instagram.com/reel/C2ZwwOJJat2/?utm_source=ig_web_copy_link⁠

⁠

2. Interview Video

🎥 Design: Hitting the streets and ****engaging people in fun interviews about finance. It's all about hearing real opinions and experiences, no matter the background.

☑️ Tip: 1. Ask people about their personal finance, like when they invest, how much they save.

2. Ask finance related questions.

⏰ Frequency: - per week

📹 Production:

🎬 Edit:

👉 Example:

⁠

https://www.instagram.com/reel/C2NlPwpOWfT/?utm_source=ig_web_copy_link⁠

⁠

https://www.instagram.com/reel/C2AaqfZCfvN/?utm_source=ig_web_copy_link⁠

⁠

3. Funny Video

🎥 Design: Keeping up with the latest Instagram and crypto trends. Basically a circus act on social media!

☑️ Tip: MAKE IT FUNNY!

⏰ Frequency: - per week

📹 Production:

🎬 Edit:

👉 Example:

⁠

https://www.instagram.com/reel/C0KvbxdsMJo/?utm_source=ig_web_copy_link⁠

⁠

https://www.instagram.com/reel/Cwm_UY-sTPE/?utm_source=ig_web_copy_link⁠

⁠

🗓️ Calendar

Calendar 2

Calendar 2

August 2024

Month

Today

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

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