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BrownRice Instagram

Content Types and Frequency

We will categorize the overall content that goes out on Instagram on the following basis:
Reels, Reels, Reels
Checklist:
Crypto
Indian finance
Funny
Relatable

1. Explainer Video

🎥 Design: Reels with quick zoom ins and outs, b-rolls, etc. The goal is to make the audience educated on interesting news or topic that they had no idea about.
☑️ Tip: Keep it under ONE MINUTE. Talk about trends, big celebs, crypto adoption and use cases.
Frequency: - per week
📹 Production: Aakash, Varsha
🎬 Edit: Aishwarya
👉 Example:

2. Interview Video

🎥 Design: Hitting the streets and ****engaging people in fun interviews about finance. It's all about hearing real opinions and experiences, no matter the background.
☑️ Tip: 1. Ask people about their personal finance, like when they invest, how much they save.
2. Ask finance related questions.
Frequency: - per week
📹 Production:
🎬 Edit:
👉 Example:

3. Funny Video

🎥 Design: Keeping up with the latest Instagram and crypto trends. Basically a circus act on social media!
☑️ Tip: MAKE IT FUNNY!
Frequency: - per week
📹 Production:
🎬 Edit:
👉 Example:

🗓️ Calendar


Calendar 2
0

June 2024

Month
Today


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