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BrownRice Instagram
Content Types and Frequency
We will categorize the overall content that goes out on Instagram on the following basis:
Checklist:
1. Explainer Video
🎥 Design: Reels with quick zoom ins and outs, b-rolls, etc. The goal is to make the audience educated on interesting news or topic that they had no idea about.
☑️ Tip: Keep it under ONE MINUTE. Talk about trends, big celebs, crypto adoption and use cases.
⏰ Frequency: - per week
📹 Production: Aakash, Varsha
🎬 Edit: Aishwarya
👉 Example:
2. Interview Video
🎥 Design: Hitting the streets and ****engaging people in fun interviews about finance. It's all about hearing real opinions and experiences, no matter the background.
☑️ Tip: 1. Ask people about their personal finance, like when they invest, how much they save.
2. Ask finance related questions.
⏰ Frequency: - per week
📹 Production:
🎬 Edit:
👉 Example:
3. Funny Video
🎥 Design: Keeping up with the latest Instagram and crypto trends. Basically a circus act on social media!
☑️ Tip: MAKE IT FUNNY!
⏰ Frequency: - per week
📹 Production:
🎬 Edit:
👉 Example:
🗓️ Calendar
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