Optimism Content Calendar

Objective:

To build a content calendar for PYOR’s content about Optimism. This is to make sure we receive the grant from Optimism.

This analysis was done – standalone, categorical, and benchmarked i.e.:

Standalone: Comparing pre and post RPGF

Categorical: Comparing a DApp to its industry peers

Benchmark: Comparing a DApp to a benchmark

for DEXs – Uniswap is used as the benchmark

for non-DEXs – TVL is compared with Optimism and Base

What kind of content can we build?

RPGF Analysis

Absolute numbers growth

Medium → Tables.

Single Infographic

Medium → Infographic.

Sectoral analysis

Medium → Comparative table

Calendar