Socials Plan

Goal – To build a sales funnel by optimizing for Top of Mind content recall.

Platforms:

LinkedIn

BRC’s LinkedIn

Sriram’s personal LinkedIn

Dewasis’ personal LinkedIn

Sharan’s personal LinkedIn

Twitter

BRC’s Twitter

Sriram’s personal Twitter

Dewasis’ personal Twitter

Sharan’s personal Twitter

Our goal is to optmize for:

Step 1 – Post a single tweet [news]

PROCESS:

Find a positive piece of crypto news

related to – innovation, adoption, or investment

not related to – price, celebrity endorsement, or rumor/gossip

preferably – related to the Indian market, focused on global or domestic regulation

Summarize it into a single tweet

limit to 200 characters

include relevant spacing

don’t include an opinion

Step 2 – Design it into a canvas

DESIGN

Use this Canva template 👇

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BRC tweet

www.canva.com

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Use Template – 1

⚠️ This will NOT go out on Twitter. It will only be used on LinkedIn as a post template.

Step 3 – Post it on LinkedIn with a catchy take [explanation]

POST

Once the –

tweet is written ✅

tweet is designed ✅

Then we can post it on LinkedIn – for each of the below accounts.

Volume and Division [for LinkedIn] {FOR PYOR}

DELEGATION

This process will be run by:

@Nikhil Gupta – turning news into tweets and posting on LinkedIn

@Aishwarya Goyal – turning news into carousels for LinkedIn

This will be managed on –

ContentStudio

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Post Tracker