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Socials Plan


info
Goal – To build a sales funnel by optimizing for Top of Mind content recall.
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Platforms:
LinkedIn
BRC’s LinkedIn
Sriram’s personal LinkedIn
Dewasis’ personal LinkedIn
Sharan’s personal LinkedIn
Twitter
BRC’s Twitter
Sriram’s personal Twitter
Dewasis’ personal Twitter
Sharan’s personal Twitter
Our goal is to optmize for:
News → ██████ 80%
Thought leadership → ██ 20%
For this, we’ll follow the → Tweets on LinkedIn
Here’s how:
Take daily news and turn it into short tweets
Snip this tweet into screenshots and post it on LinkedIn
Double down on the volume to maintain top of top-of-mind presence

Step 1 – Post a single tweet [news]

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PROCESS:
Find a positive piece of crypto news
related to – innovation, adoption, or investment
not related to – price, celebrity endorsement, or rumor/gossip
preferably – related to the Indian market, focused on global or domestic regulation
Summarize it into a single tweet
limit to 200 characters
include relevant spacing
don’t include an opinion

Step 2 – Design it into a canvas


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DESIGN
Use this Canva template 👇
Use Template – 1
⚠️ This will NOT go out on Twitter. It will only be used on LinkedIn as a post template.

Step 3 – Post it on LinkedIn with a catchy take [explanation]

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POST
Once the –
tweet is written ✅
tweet is designed ✅
Then we can post it on LinkedIn – for each of the below accounts.

Volume and Division [for LinkedIn] {FOR PYOR}

1
Account
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
2
LinkedIn
chart + explanation
chart
chart
chart
chart
chart + explanation
chart
chart
chart + explanation
chart
chart
chart + explanation
3
Twitter
chart
chart
chart
chart + explanation
chart
chart
chart
chart
chart
chart
chart + explanation
chart
chart
chart
chart
chart
chart
chart + explanation
chart
chart
chart
chart
chart
chart
4
Sai (eventually)
chart
chart + explanation
chart
chart
chart + explanation
chart
chart
chart + explanation
chart
chart
chart + explanation
There are no rows in this table
Total posts per week – 4
Total news per day – 5
Total carousels per week - 5 (1 from the newsletter)
Total charts per week – 5
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DELEGATION
This process will be run by:
@Nikhil Gupta – turning news into tweets and posting on LinkedIn
@Aishwarya Goyal – turning news into carousels for LinkedIn
This will be managed on – .
1
Account
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
2
Sriram
news
news
charts
news
news
thought
news
news
charts
news
news
carousel
news
news
news
news
news
news
3
Dewasis
news
news
charts
news
news
carousel
news
news
news
news
thought
news
news
news
news
news
news
4
Sharan

thought

thought



5
BRC
news
newsletter
news
carousel
news
charts
news
carousel
news

news
carousel
news
There are no rows in this table

Post Tracker

Board
0
Carousel
3
BRC Breakdown
Account
BRC
Status
Scheduled on CS
BRC Breakdown
Status
Approved
BRC Carousel
Chart
0
Post
0
News
0
Published
279
1

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