Suggestion:
A pictorial showing this mall and pop-up shops would really help - the periodic table picture is awesome and something similar would promote recall and re-shares.
Correlations between Layer-1 and 2 prices. Also, are Layer-2's dedicated to one Layer-1 or can we have one Layer-2 serving many Layer-1's to spread risk, etc?
Can Layer-2 issue its own currency or are they only aggregators?
Typical business use cases for Layers 1 and 2 - while this might not directly interest a crypto investor, it might give them another perspective of the risk and they can perhaps form some correlations.
Some of the above may be of more interest to an IT guy than an investor but if a large proportion of your clientele is from IT, it may be worth it. "Investor education" in the true sense is non-existent in, say, the MF industry (except for the disclaimer banner they display). In cypto, it could become your USP but I don't know if it helps or hinders