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Page Refresh: Process

Phases 1-2 happen quarterly
Phases 3-6 are ongoing
Page Refresh Process
Phase
Task
Status
Notes/ Detail
Owner
Start Date
End Date
Duration
Depends on
Phase 1: Research & Page Analysis
4
Identify Pages that need a refresh
Open
GFD & SEO
​
Understand why identified Pages are underperforming
Open
GFD & SEO
​
Do Competitive Analysis of top ranking page for the primary keyword
Open
GFD & SEO
​
Review our current Page content
Open
GFD & SEO
​
Phase 2: Content List Approval & Updates
3
Create Refresh Pages list & Prioritize based on demand, potential, seasonality
Open
GFD
​
SEO Approval of Refresh Page list
Open
SEO Team
3/25/2025
4/1/2025
7 days
Create tickets to track pages through production
Open
SEO Team
4/25/2025
4/25/2025
-
Phase 3: Content Creation
1
Begin Content Creation
Open
GFD
4/28/2025
5/2/2025
4 days
Phase 4: Internal Review process
9
When content is ready for review notify SEO team and bot
Open
GFD
5/3/2025
5/3/2025
-
SEO review
Open
SEO Team
5/5/2025
5/7/2025
2 days
Business review
Open
Business POC
5/8/2025
5/15/2025
7 days
CRB review
Open
CRB
5/16/2025
5/21/2025
5 days
Legal review
Open
Legal
5/22/2025
5/29/2025
7 days
Create ADO ticket for page mockup
Open
SEO Team
5/30/2025
5/30/2025
-
IT Create page mockup
Open
IT team
6/2/2025
6/13/2025
11 days
SEO Mockup approval
Open
SEO Team
6/16/2025
6/18/2025
2 days
Business Mockup approval
Open
Business POC
6/19/2025
6/26/2025
7 days
Phase 5: Production
1
Page goes into production
Open
SEO team
6/27/2025
6/27/2025
-
Phase 6: Optimization
2
Measure progress of live content
Open
MA
6/30/2025
9/30/2025
92 days
Review progress, fold in research, and recommend refresh page list to continue optimization
Open
GFD (+ SEO team, ideally)
​
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