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SEO Workbook
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2024 SEO (Old Process)
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2024 Page Production - Status Tracker
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Master Report: 2025
Master Report (PDF.1) - Status Overview)
Master Report (PDF.1b) - Status Overview)
Master Report (PDF.2) - Content Production Breakdown
Master Report (PDF.3) - Pages in Progress
Master Report (PDF.3b) - Pages in Progress
Master Report (PDF.4) - Pages Development Status
Master Report (PDF.5) - Average Time to Publish
Monthly: Pages by Workflow Stage (by LOB)
Backend Report Production
All 2025 Initiatives
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Avg Time in each Process Step
Progress Bar
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2026 SEO
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Reporting 2026
2026 Weekly Reporting
New Master Report: 2026
Backend Report Production - 2026
All 2026 Initiatives
Progress Bar
Avg Time to Publish
Tracking against 2026 goal
OLD DUPES Backend Report Production
Pages by Status
Tracking by Quarter
Pages in Progress per LOB
Pages by Initiative Type
Page Status Initiative Type
Published Pages (New vs Refresh)
Avg Time in each Process Step
SEO Team Reviews
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MOAT Business Review
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RV Business Review
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ALL SEO PAGES 25-26
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Feb/Mar Timelines
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Explore
Feb/Mar Timelines
Feb New Pages (Commercial)
Feb New Pages (Commercial)
March 2026
Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
01
02
03
04
March New Pages
March New Pages
Phase
Task
Status
Notes/ Detail
Owner
Start Date
End Date
Duration
Phase
Task
Status
Notes/ Detail
Owner
Start Date
End Date
Duration
Phase 2:
Quantitative Analysis & Initial List Production
1
Initial keyword/topic list is built
Complete
Open
GFD
2/24/2025
2/26/2025
2 days
Phase 3
: Content List Approval & Updates
7
Share preliminary list with LOB pod leads
Complete
Open
SEO
2/26/2025
2/26/2025
-
LOB Review of initial list: Get LOB feedback on initial list & what to prioritize
Complete
Open
Business Pod Leads
2/27/2025
2/27/2025
-
Share feedback with GFD to get a revised list
N/A
Open
SEO
GFD updates & delivers the final list of pages to develop
N/A
Open
GFD
Re-build the Pillar Structure based on the final list
N/A
Open
GFD
Phase 4:
Production List Finalization
4
Internal Prioritization of content creation between LOBs
Complete
Open
SEO
Create tickets to track pages through production
Complete
Open
PM
2/28/2025
2/28/2025
-
Provide ETA on the approved list
Complete
Open
GFD
2/28/2025
Share List of Pages & Timeline to LOBs
Complete
Open
SEO
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