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SEO Workbook
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        • 2025 Weekly Reporting
          • New Master Report: 2025
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            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
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        • DELETE 2025 Page Production - Status Tracker
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    • 2026 SEO
      • 2026 SEO Development
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2025 Process + Timeline
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2025 Process + Timeline

Feb/Mar Timelines
Phases 1-4 happen annually
Phases 5-8 are ongoing
2025 New Page Development Process
Phase
Task
Status
Notes/ Detail
Owner
Start Date
End Date
Duration
Depends on
Phase 1: SEO & Business Alignment
1
SEO, MA and GFD Meet with Pod Leads to Align on Business Needs & Priorities
Open
GEICO Pod Leads, SEO, MA, GFD
3/3/2025
3/7/2025
4 days
Phase 2: Quantitative Analysis & Initial List Production
3
Keyword research, Content Gap Analysis, and Content Audit to identify high value keywords
Open
GFD & SEO (Ideal State)
3/10/2025
3/30/2025
20 days
Initial keyword/topic list is built
Open
GFD & SEO
3/31/2025
3/31/2025
-
Build High Level Pillar Structure
Open
GFD
4/1/2025
4/4/2025
3 days
Phase 3: Content List Approval & Updates
6
Media Analytics Reviews with their perspective​
Open
MA
4/16/2025
4/23/2025
7 days
Share preliminary list with LOB pod leads
Open
SEO
4/23/2025
4/23/2025
-
LOB Review of initial list: Get LOB feedback on initial list & what to prioritize
Open
GEICO Pod Leads
4/18/2025
4/23/2025
5 days
Share feedback with GFD to get a revised list
Open
SEO
4/23/2025
4/23/2025
-
GFD updates & delivers the final list of pages to develop
Open
GFD
4/23/2025
4/25/2025
2 days
Re-build the Pillar Structure based on the final list
Open
GFD
5/5/2025
5/7/2025
2 days
Phase 4: Production List Finalization
5
Internal Prioritization of content creation between LOBs
Open
SEO
5/7/2025
5/9/2025
2 days
Media Analytics Reviews with their perspective​
Open
MA
5/9/2025
5/12/2025
3 days
Provide ETA on the approved list
Open
GFD
5/12/2025
5/13/2025
1 day
Share List of Pages & Timeline to LOBs
Open
SEO
5/13/2025
5/13/2025
-
Create tickets to track pages through production
Open
PM
4/23/2025
4/25/2025
2 days
Phase 5: Content Creation
1
Begin Content Creation
Open
GFD
4/23/2025
5/7/2025
14 days
Phase 6: Internal Review process
9
When content is ready for review notify SEO team and bot
Open
GFD
5/18/2025
5/18/2025
-
SEO review
Open
SEO
5/19/2025
5/20/2025
1 day
Business review
Open
Business POC
5/21/2025
5/28/2025
7 days
CRB review
Open
CRB
5/29/2025
6/3/2025
5 days
Legal review
Open
Legal
6/4/2025
6/11/2025
7 days
Create ADO ticket for page mockup
Open
SEO
6/11/2025
6/11/2025
-
IT Create page mockup
Open
IT team
6/12/2025
6/25/2025
13 days
SEO Mockup approval
Open
SEO
6/26/2025
6/30/2025
4 days
Business Mockup approval
Open
Business POC
7/1/2025
7/8/2025
7 days
Phase 7: Production
1
Page goes into production
Open
SEO team
7/9/2025
7/9/2025
-
Phase 8: Optimization
3
Measure progress of new content
Open
MA
7/10/2025
10/12/2025
94 days
Review progress, fold in research, and recommend refresh page list to continue optimization
Open
GFD
​
Quarterly Review of LOB priorities to ensure annual plan is still applicable
Open
SEO team, GEICO Pod Leads
​
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