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Content Production Breakdown: Net New Vs Refresh
Out of all pages scheduled for production for 2025, 46% (261 pages) have been published. the remaining 54% (18% is with GFD being built and the remaining 36% is either undergoing internal review or being actively produced)
From the page that went to production 25% (42 pages) are refresh initiatives, 74% (123 pages) are local new pages for cycle, homeowners, renters, and boat, and 1% is non-local new pages for cycle.
What percent of pages are in ‘Build’ vs ‘In Review’ vs ‘In Dev’ vs ‘Published
How we are tracking against 2025 Goal
Percentage of Refreshed vs New Pages in Production
Page Status
Page Count
Agency Build
0
Agency Revisions
0
Implementation
10
In Review
0
Published
550
TOTAL
573
Page Status
Page Count
Planned
10
Published
550
TOTAL
560
Page Type
Page Count
Refresh Page
125
Non-Local New Page
126
Local New Page
299
TOTAL
550
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