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SEO Workbook
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    • 2024 SEO
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    • 2025 SEO
      • 2025 Page Development
        • 2025 SEO New Page Development
          • 2025 Process + Timeline
            • Feb/Mar Timelines
          • LOB Priority & Seasonality
        • Page Refresh: Process
      • 2025 Project Management
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        • 2025 Page Production - Status Tracker
      • Reporting
        • 2025 Weekly Reporting
          • New Master Report: 2025
          • Master Report: 2025
            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time to Publish
            • Avg Time in each Process Step
            • Progress Bar
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        • Pages Ready for Development
        • Published Pages YTD
        • DELETE 2025 Page Production - Status Tracker
        • Delete - Published Pages only
    • 2026 SEO
      • 2026 SEO Development

Content Production Breakdown: Net New Vs Refresh


Out of all pages scheduled for production for 2025, 46% (261 pages) have been published. the remaining 54% (18% is with GFD being built and the remaining 36% is either undergoing internal review or being actively produced)
From the page that went to production 25% (42 pages) are refresh initiatives, 74% (123 pages) are local new pages for cycle, homeowners, renters, and boat, and 1% is non-local new pages for cycle.
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What percent of pages are in ‘Build’ vs ‘In Review’ vs ‘In Dev’ vs ‘Published

How we are tracking against 2025 Goal

Percentage of Refreshed vs New Pages in Production


Page Status
Page Count
Agency Build
37
Agency Revisions
1
Implementation
73
In Review
35
Published
415
TOTAL
565
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Page Status
Page Count
Planned
146
Published
415
TOTAL
561
There are no rows in this table
Page Type
Page Count
Refresh Page
50
Non-Local New Page
84
Local New Page
281
TOTAL
415
There are no rows in this table

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