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Pages published: 39% (167 Pages) have been published compared to prior week 31% (121 Pages).Pages that reached major milestone: 57% (78 implementation + 167 published). A total of 245 pages have reached a major milestone with some already published and others ready to be published.In Review: 38% (164 pages) are at different stage of review process - which is 1% WoW improvement.
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New Master Report: 2025
✔ Last Edited: 10/17/2025
✔ Progress:
GFD Page Delivery
000
100
Pages Published
000
000
✔ Key:
Planned Total
Total pages planned for 2025
Delivered
Draft GFD Finished and sent
Published
Completed/Live Pages
In Development
Pages IT is actively working on to implement
In Review
Pages currently going through the internal review process with different teams
Build
Pages currently GFD is building
Page Prep
Draft GFD delivered but needs to be prepared to be sent for business review. Kidist to-do
Kidist Need More Review
Feedback received, Kidist to revise before moving forward (Kidist to-do)
Pending ADO Ticket
Done with review & ready for IT (Kidist to-do)
SEO Progress Snapshot
The numbers are different since Q4 has been added. The prior reports were for Q1-Q3 this is for all of 2025.
Progress Update: GFD goal completion rate for 2025 is 84.25%.
Page published goal completion rate (2025) is 46% which is a 11% improvement from prior month
YTD status:
Agency Build: 16% left (89 pages left to go for 2025)
Internal Review: 24% (134 pages) are in in internal review
Published: 46% (261 pages) have been published YTD compared to 35% (167 pages) prior month. Which is a 11% improvement MoM. From all the page that went to production 16% (42 pages) are refresh initiatives, 67% (176 pages) are local new pages for cycle, homeowners, renters, and boat, and 16% (43 pages) is non-local new pages which is a 4200% improvement from prior month 1%.
Pages in Revision with GFD: 2% (12 pages) are in revision - no change
Average Days to Publish: Once page drafts are received from GFD, it takes an average of 49 days to publish local new page, 110 days to publish non-local, and 53 days for refresh. Non-local is mostly influenced by the content freeze due to CMS migration.
Speed to Market SEORA Vs. Manual - SEORA - 37 days Vs Manual 79 days
Bottleneck: Business review for Motorcycle. We’re following up with the team.
Page Status by Type of Initiative (Refresh vs Localized New Pages vs Non-Localized New Pages)
Page Type
Building
Page Prep
Marketing Review
Business Review
Legal Review
Pending ADO Ticket
GFD Revision
In Development
In Moderation
Pending Production
Published
Refresh Page
0
0
0
0
0
2
0
0
125
Non-Local New Page
0
0
0
0
0
1
0
0
0
126
Local New Page
0
0
0
0
0
0
0
0
0
299
Content Production Breakdown: Net New Vs Refresh
Out of all pages scheduled for production for 2025, 46% (261 pages) have been published. the remaining 54% (18% is with GFD being built and the remaining 36% is either undergoing internal review or being actively produced)
From the page that went to production 25% (42 pages) are refresh initiatives, 74% (123 pages) are local new pages for cycle, homeowners, renters, and boat, and 1% is non-local new pages for cycle.
What percent of pages are in ‘Build’ vs ‘In Review’ vs ‘In Dev’ vs ‘Published
How we are tracking against 2025 Goal
Percentage of Refreshed vs New Pages in Production
Page Status
Page Count
Agency Build
0
Agency Revisions
0
Implementation
10
In Review
0
Published
550
TOTAL
573
Page Status
Page Count
Planned
10
Published
550
TOTAL
560
Page Type
Page Count
Refresh Page
125
Non-Local New Page
126
Local New Page
299
TOTAL
550
Pages In Progress (Internally)
This section of the report includes everything we’ve received from GFD so far, but excludes pages that GFD is building
‘In Review’ vs ‘Dev’ vs ‘Published’
Page Status
Page Count
Agency Revisions
0
Implementation
10
In Review
0
Published
550
TOTAL
573
Out of all the pages GFD delivered, what percentage are 'In Review,' 'In Development,' or 'Published' ?
Pages in Progress with GEICO per LOB
LOB
Page Count
Auto
0
Business Insurance
0
Commercial Auto
0
Homeowners
0
MOAT
0
Renters
0
Boat
0
Cycle
0
RV
0
TOTAL
0
How many pages per LOB are currently undergoing 'Review' or are 'In Development'?
Overview: Pages Development Status Report
The goal of the new CMS is self service and speed up page production. The ambition is that pages will go to production within 24 hours once they reach “implementation” stage or once legal approval.
Page Status Count
Page Status
Count
Building
0
Page Prep
0
Marketing Review
0
Business Review
0
Legal Review
0
Pending ADO Ticket
3
GFD Revision
0
In Moderation
In Development
0
Pending Production
7
Published
550
TOTAL
573
Tracking by Quarter
Page Status
1Q25
2Q25
3Q25
4Q25.
Building
0
0
0
0
Page Prep
0
0
0
0
Marketing Review
0
0
0
0
Business Review
0
0
0
0
Legal Review
0
0
0
0
Pending ADO Ticket
0
1
0
2
GFD Revision
0
0
0
0
In Development
0
0
0
0
In Moderation
Pending Production
0
2
4
1
Published
65
212
199
74
TOTAL
67
216
210
80
How many pages are in each status?
How are we tracking QoQ?
Average Time to Publish
Once page drafts are received from GFD, it takes an average of 60 days (which is longer than priors week 58 day mark), 53 days to publish refresh, and 50 days to publish non-local new pages as of 8/29/2025. The adjustment is due to the delay caused by the cms migration pause for homeowners state pages.
Average Time to Publish by Page Type
Page Type
Page Count
Average Duration
Refresh Page
124
79 days
Non-Local New Page
126
63 days
Local New Page
299
48 days
TOTAL
549
Published Pages This month
0
Average Time to Publish by LOB
LOB
Page Count
Average Duration
Auto
0
Business Insurance
0
Commercial Auto
0
Homeowners
0
MOAT
3
32 days
Renters
0
Boat
0
Cycle
0
RV
0
TOTAL
277
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