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            • Monthly: Pages by Workflow Stage (by LOB)
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            New Master Report: 2026
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            • All 2026 Initiatives
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          • OLD DUPES Backend Report Production
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            • Page Status Initiative Type
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            • Avg Time in each Process Step
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New Master Report: 2026

@Samantha Gonzalez
Question for next session:
Can you help me create a dummy duplicate view for me to play with and experiment new reporting without affecting our current data? It would be like an experimentation playground to learn and figure things out before adopting it to our source of truth reporting
Aging Report (Bottleneck detector): need to add status changed on date to see aging report - like how long something has been in its current stage | Are reviews slowing us down - Which pages are aging the most (>14 days) and which stage is slow. This will allow us to say “most delays are occurring in x review stage - average x days” | A list of top 10 pages by Days in status
Throughput Trend: Simple summary table count of page status (eg. published pages) by month. This will allow us to answer questions like how many pages are we publishing monthly | how many pages are we getting from GFD monthly | how many pages are being reviewed by LOB business reviewers monthly | how many pages are being reviewed by legal monthly | (group (publish date) then show count of page status (eg. published pages)

Last Edited: 2/20/2026

Progress:
GFD Page Delivery
00000
48.89
There are no rows in this table
Pages Published
0000
1.22
There are no rows in this table


Key:
Planned Total
Total pages planned for 2026
Delivered
Draft GFD Finished and sent
Published
Completed/Live Pages
In Development
Pages IT is actively working on to implement
In Review
Pages currently going through the internal review process with different teams
Build
Pages currently GFD is building
Page Prep
Draft GFD delivered but needs to be prepared to be sent for business review. Kidist to-do
Kidist Need More Review
Feedback received, Kidist to revise before moving forward (Kidist to-do)
ADO Created
Done with review & ready for IT (Kidist to-do)
There are no rows in this table

SEO Pipeline Dashboard

Text goes here
There are no rows in this table

2026 Page Status by Type of Initiative (Refresh vs Localized New Pages vs Non-Localized New Pages)


*Formulas are correct for Building column. To duplicate in other status columns, you’ll need to replace the “Building” or “Page Prep” status with whichever status you want to see. BELOW
@kidist zeleke
- updated

Stage Distribution

Page Type
Building
Page Prep
Marketing Review
Business Review
Legal Review
ADO Ticket Created
GFD Revision
In Development
Pending Production
Published
Refresh Page
0
0
0
1
6
0
0
2
0
0
Non-Local New Page
115
0
0
0
0
0
0
18
0
3
Local New Page
0
0
0
0
0
0
0
0
0
0
There are no rows in this table


Content Production Breakdown: Net New Vs Refresh

Text goes here.
There are no rows in this table

What percent of pages are in ‘Build’ vs ‘In Review’ vs ‘In Dev’ vs ‘Published


How we are tracking against 2026 Goal


Percentage of Refreshed vs New Pages in Production



Page Status
Page Count
Agency Build
115
Agency Revisions
0
Implementation
20
In Review
7
Published
3
TOTAL
246
There are no rows in this table


Page Status
Page Count
Planned
243
Published
3
TOTAL
246
There are no rows in this table

Page Type
Page Count
Refresh Page
9
Non-Local New Page
237
Local New Page
0
TOTAL
246
There are no rows in this table

Pages In Progress (Internally)

This section of the report includes everything we’ve received from GFD so far, but excludes pages that GFD is building

Pages published: 39% (167 Pages) have been published compared to prior week 31% (121 Pages).
Pages that reached major milestone: 57% (78 implementation + 167 published). A total of 245 pages have reached a major milestone with some already published and others ready to be published.
In Review: 38% (164 pages) are at different stage of review process - which is 1% WoW improvement.
@Samantha Gonzalez
what’s the difference between the 2 homebase (
There are no rows in this table

‘In Review’ vs ‘Dev’ vs ‘Published’


Page Status
Page Count
Agency Revisions
0
Implementation
20
In Review
7
Published
3
TOTAL
246
There are no rows in this table


Out of all the pages GFD delivered, what percentage are 'In Review,' 'In Development,' or 'Published' ?


Pages in Progress with GEICO per LOB


LOB
Page Count
Auto
0
Business Insurance
0
Commercial Auto
0
Homeowners
0
MOAT
0
Renters
0
Boat
0
Cycle
0
RV
0
TOTAL
246
There are no rows in this table


How many pages per LOB are currently undergoing 'Review' or are 'In Development'?



Overview: Pages Development Status Report

The goal of the new CMS is self service and speed up page production. The ambition is that pages will go to production within 24 hours once they reach “implementation” stage or once legal approval.
There are no rows in this table

Page Status Count

Page Status
Count
Building
115
Page Prep
0
Marketing Review
0
Business Review
1
Legal Review
6
Pending ADO Ticket
0
GFD Revision
0
In Development
20
Pending Production
0
Published
3
TOTAL
246
There are no rows in this table


Tracking by Quarter

Page Status
1Q26
2Q26
3Q26
4Q26
Building
0
115
0
0
Page Prep
0
0
0
0
Marketing Review
0
0
0
0
Business Review
1
0
0
0
Legal Review
6
0
0
0
ADO Ticket Created
0
0
0
0
GFD Revision
0
0
0
0
In Development
20
0
0
0
Pending Production
0
0
0
0
Published
3
0
0
0
TOTAL
30
115
59
42
There are no rows in this table

How many pages are in each status?


How are we tracking QoQ?



Average Cycle Time (Avg Days to Publish)

Once page drafts are received from GFD, it takes an average of 60 days (which is longer than priors week 58 day mark), 53 days to publish refresh, and 50 days to publish non-local new pages as of 8/29/2025. The adjustment is due to the delay caused by the cms migration pause for homeowners state pages.
There are no rows in this table

Average Time to Publish by Page Type


Page Type
Page Count
Average Duration
Refresh Page
0
Non-Local New Page
219
0 days
Local New Page
0
TOTAL

219
0 days
There are no rows in this table





Average Time to Publish by LOB

LOB
Page Count
Average Duration
Auto
0
-
Business Insurance
0
-
Commercial Auto
0
-
Commercial Truck
0
-
IA
0
Homeowners
0
-
Renters
0
-
Cycle
0
-
Boat
0
-
RV
0
-
Flood
0
Jewelry
3
13 days
Life
0
Pet
0
Umbrella
0
Other
0
TOTAL
219
0 days
There are no rows in this table



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