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Aging Report (Bottleneck detector): need to add status changed on date to see aging report - like how long something has been in its current stage | Are reviews slowing us down - Which pages are aging the most (>14 days) and which stage is slow. This will allow us to say “most delays are occurring in x review stage - average x days” | A list of top 10 pages by Days in statusThroughput Trend: Simple summary table count of page status (eg. published pages) by month. This will allow us to answer questions like how many pages are we publishing monthly | how many pages are we getting from GFD monthly | how many pages are being reviewed by LOB business reviewers monthly | how many pages are being reviewed by legal monthly | (group (publish date) then show count of page status (eg. published pages)
Pages published: 39% (167 Pages) have been published compared to prior week 31% (121 Pages).Pages that reached major milestone: 57% (78 implementation + 167 published). A total of 245 pages have reached a major milestone with some already published and others ready to be published.In Review: 38% (164 pages) are at different stage of review process - which is 1% WoW improvement.
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New Master Report: 2026
Question for next session:
@Samantha Gonzalez
Can you help me create a dummy duplicate view for me to play with and experiment new reporting without affecting our current data? It would be like an experimentation playground to learn and figure things out before adopting it to our source of truth reporting
✔ Last Edited: 2/20/2026
✔ Progress:
GFD Page Delivery
00000
24.62
Pages Published
000
9.2
All Pages Progress Bar (Total Yearly Goal)
All Pages
Pages Delivered
Pages Expected
Progress %
Progress Bar %
(In Flight % + Live)
93
326
28.53%
Published (Live) %
30
326
9.2%
GFD Pipeline Progress Bar (External)
GFD
Pages Delivered
Pages Expected
Progress %
Progress Bar %
GFD In-Flight %
49
199
24.62%
GFD Published (Live) %
0
199
0%
Jasper Pipeline Progress Bar (Internal)
Jasper
Pages Delivered
Pages Expected
Progress %
Progress Bar %
Jasper In Flight %
43
126
34.13%
Jasper Published (Live) %
30
126
23.81%
✔ Key:
Planned Future
Future Pipeline
Delivered
Handoff from Agency
Published
Live (Published)
In Development
Ready for Production (Post-Review)
In Review
Draft Delivered (In Review)
Build
Drafting
Page Prep
Ready for Review (Pre-Review)
ADO Created
In Development (Martech Team)
SEO Pipeline Dashboard
Text goes here
2026 Page Status by Type of Initiative (Refresh vs Localized New Pages vs Non-Localized New Pages)
*Formulas are correct for Building column. To duplicate in other status columns, you’ll need to replace the “Building” or “Page Prep” status with whichever status you want to see. BELOW - updated
@kidist zeleke
Stage Distribution
Page Type
Building
Page Prep
Marketing Review
Business Review
Legal Review
ADO Ticket Created
GFD Revision
In Development
Pending Production
Published
Non-Local New Page
87
0
1
25
9
0
0
10
14
29
Refresh Page
4
0
0
0
0
1
0
1
2
1
Content Production Breakdown: Net New Vs Refresh
Text goes here.
What percent of pages are in ‘Build’ vs ‘In Review’ vs ‘In Dev’ vs ‘Published
How we are tracking against 2026 Goal
Percentage of Refreshed vs New Pages in Production
Page Status
Page Count
Build
91
In Review
35
Implementation
28
Published
30
Future Planned
142
Agency Revisions
0
TOTAL
326
Page Status
Page Count
Planned
296
Published
30
TOTAL
326
Page Type
Page Count
Refresh Page
1
Non-Local New Page
29
TOTAL
30
Pages In Progress (Internally)
This section of the report includes everything we’ve received from GFD so far, but excludes pages that GFD is building
what’s the difference between the 2 homebase (
@Samantha Gonzalez
‘In Review’ vs ‘Dev’ vs ‘Published’
Page Status
Page Count
Agency Revisions
0
Implementation
28
In Review
35
Published
30
TOTAL
326
Out of all the pages GFD delivered, what percentage are 'In Review,' 'In Development,' or 'Published' ?
Pages in Progress with GEICO per LOB
LOB
Page Count
Auto
43
Homeowners
20
Renters
23
Cycle
20
Commercial Auto
20
Commercial Truck
12
Business Insurance
125
Boat
15
RV
27
Jewelry
3
Umbrella
1
Ancillary
12
Pet
0
Travel
0
Life
0
Flood
0
IA
0
TOTAL
326
How many pages per LOB are currently undergoing 'Review' or are 'In Development'?
Overview: Pages Development Status Report
The goal of the new CMS is self service and speed up page production. The ambition is that pages will go to production within 24 hours once they reach “implementation” stage or once legal approval.
Page Status Count
Page Status
Count
Building
91
Page Prep
0
Marketing Review
1
Business Review
25
Legal Review
9
Pending ADO Ticket
1
GFD Revision
0
In Development
11
Pending Production
16
Published
30
TOTAL
326
Tracking by Quarter
Page Status
1Q26
2Q26
3Q26
4Q26
Building
46
45
0
0
Page Prep
0
0
0
0
Marketing Review
1
0
0
0
Business Review
0
19
6
0
Legal Review
1
8
0
0
ADO Ticket Created
1
0
0
0
GFD Revision
0
0
0
0
In Development
2
9
0
0
Pending Production
7
9
0
0
Published
30
0
0
0
TOTAL
94
90
85
57
How many pages are in each status?
How are we tracking QoQ?
Average Cycle Time (Avg Days to Publish)
Once page drafts are received from GFD, it takes an average of 60 days (which is longer than priors week 58 day mark), 53 days to publish refresh, and 50 days to publish non-local new pages as of 8/29/2025. The adjustment is due to the delay caused by the cms migration pause for homeowners state pages.
Average Time to Publish by Page Type
Page Type
Page Count
Average Duration
Refresh Page
1
30 days
Non-Local New Page
29
19 days
TOTAL
30
20 days
Average Time to Publish by LOB
LOB
Page Count
Average Duration
Auto
0
Business Insurance
27
21 days
Commercial Auto
0
Commercial Truck
0
Homeowners
0
Renters
0
Cycle
0
Boat
0
RV
0
Flood
0
Jewelry
3
9 days
Life
0
Pet
0
Umbrella
0
IA
0
Other
0
TOTAL
30
20 days
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