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SEO Workbook
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      • Archive
        • 2024 SEO (Old Process)
          • 2024 SEO Initatives
          • 2024 SEO At A Glance
          • 2024 Page Production - Status Tracker
    • 2025 SEO
      • 2025 Page Development
        • 2025 SEO New Page Development
          • 2025 Process + Timeline
            • Feb/Mar Timelines
          • LOB Priority & Seasonality
        • Page Refresh: Process
      • 2025 Project Management
        • 2025 SEO Initiatives
        • 2025 SEO Initiatives
        • 2025 SEO Completed: At A Glance
        • 2025 Page Production - Status Tracker
      • Reporting
        • 2025 Weekly Reporting
          • New Master Report: 2025
          • Master Report: 2025
            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time to Publish
            • Avg Time in each Process Step
            • Progress Bar
        • Commercial Reporting
        • SEORA Reporting
    • 2026 SEO
      • 2026 SEO Development
      • 2026 Project Management
        • 2026 SEO Initiatives
        • 2026 SEO Completed: At A Glance
        • 2026 Page Production - Status Tracker
      • Reporting 2026
        • 2026 Weekly Reporting
          • New Master Report: 2026
          • Backend Report Production - 2026
            • All 2026 Initiatives
            • Progress Bar
            • Avg Time to Publish
            • Tracking against 2026 goal
          • OLD DUPES Backend Report Production
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time in each Process Step
    • SEO Team Reviews
      • Motorcycle Business Review
      • MOAT Business Review
      • Auto Business Review
      • Commercial Auto & Business Review
      • Boat Business Review
      • RV Business Review
      • Legal Review
      • Pages Ready for Development
      • Published Pages YTD
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Master Report (PDF.1) - Status Overview)
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SEO Progress Snapshot


The numbers are different since Q4 has been added. The prior reports were for Q1-Q3 this is for all of 2025.
Progress Update: GFD goal completion rate for 2025 is 84.25%.
Page published goal completion rate (2025) is 46% which is a 11% improvement from prior month
YTD status: ​Agency Build: 16% left (89 pages left to go for 2025) ​Internal Review: 24% (134 pages) are in in internal review
Published: 46% (261 pages) have been published YTD compared to 35% (167 pages) prior month. Which is a 11% improvement MoM. From all the page that went to production 16% (42 pages) are refresh initiatives, 67% (176 pages) are local new pages for cycle, homeowners, renters, and boat, and 16% (43 pages) is non-local new pages which is a 4200% improvement from prior month 1%. ​Pages in Revision with GFD: 2% (12 pages) are in revision - no change
Average Days to Publish: Once page drafts are received from GFD, it takes an average of 49 days to publish local new page, 110 days to publish non-local, and 53 days for refresh. Non-local is mostly influenced by the content freeze due to CMS migration.
Speed to Market SEORA Vs. Manual - SEORA - 37 days Vs Manual 79 days
Bottleneck: Business review for Motorcycle. We’re following up with the team.
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