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2024 SEO Initiatives
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GEICO Page Title
LOB
Page URL
Description
Date Submitted
2024 Quarter
Action
Production Date
SEO Status
Notes
Click Up URL
SharePoint Doc Link
Wrike Link
ADO Link
Priority
Ranking before Optimization
Ranking after Implementation
Collaboration B/n GEICO + GFD
Column 20
Column 21
97% Customer Satisfaction Rating disclaimer update
We have learned that the “97% Customer Satisfaction Rating” disclaimer can be validated up to 2023. Per Maddie and Paul suggestion, please update any disclaimer on our site currently stating **Customer satisfaction based on an independent study conducted by Alan Newman Research:
3/8/2024
3/26/2024
Open
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About Insurance Business
Update meta description, title tag, optimize titles, update context, add new sections, implement internal linking, new FAQ
10/22/2024
12/9/2024
Open
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Aboutinsurance Dog Insurance
modify existing content, add new sections, internal linking, update meta description, and title tag
11/11/2024
12/10/2024
Open
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Accident Forgiveness
Update meta description, title tag, optimize titles, add new sections, implement internal linking
10/22/2024
12/3/2024
Open
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​
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Accident impact on rate
Title tag, meta description, intro paragraph rephrase, new section add for information gain, and new FAQ sections
12/4/2024
2/18/2025
Open
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Add available discount option to RV page
Added the "Available Discounts you may qualify for" section on the RV page
3/11/2024
3/19/2024
Open
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After an accident page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/8/2024
Open
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​
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Alabama car insurance page
Confirming that the page we optimize aligns with the main intent of Google Search results enhances the chance of your page appearing on the first page of results.
5/8/2024
6/13/2024
Open
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Arizona Car Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/8/2024
7/22/2024
Open
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Atlanta state page
Our secondary keyword choice here is part of our awareness that more non-local search terms (like “Auto Insurance”) are beginning to contain localized results. This localization tends to be fluid and not entirely predictable, so ensuring local pages on the GEICO site contain relevant information for search intent associated with these queries is an important component of our optimizations!
3/18/2024
4/11/2024
Open
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Position 6.3 | Impression 317,729 | Clicks 1,717
YOY Position 18 | Impression 355,322 | Clicks 800 | YOY Impression improved but clicks declined and ranking got worse
Austin car insurance page
SEO Optimization
8/23/2024
11/24/2024
Open
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Auto insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/10/2024
8/20/2024
Open
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​
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Auto Insurance Comparison
update title tag, meta description, headers, add new sections for informational gains, add FAQ questions and internal links
11/13/2024
2/4/2025
Open
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​
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Auto Insurance Product Page (Q124 Refresh)
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share. A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Enhance search relevance and increase clicks by refining your meta description, 3) Boost your SEO by updating content to improve uniqueness and information value.
1/11/2024
3/25/2024
Open
​
3-Month YoY (as of 1/11/24) Clicks went up from 758K to 1.2M, Total Impression went down from 21M to 18.6M, Average CTR almost doubled from 3.6% to 6.5%, and Average position relatively remained stable from 3 to 3.2.
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Auto Liability Insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
1/30/2024
5/8/2024
Open
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Auto Liability Insurance
SEO Optimization
10/2/2024
11/21/2024
Open
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Average savings from $500 to $700 disclaimer date update
We recently updated the savings $ message from $500 to $700 for auto on the website. Now we want to update the disclaimer to reflect the new date.
3/9/2024
3/26/2024
Open
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Avoid Flood Damage
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3/19/2024
5/8/2024
Open
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Bicycle Insurance
Update meta description, title tag, optimize titles, add new sections
10/29/2024
1/7/2025
Open
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​
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Boat insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
6/13/2024
7/17/2024
Open
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​
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Boston State Page
update title tag, meta description, add new sections and internal linking
12/30/2024
2/11/2025
Open
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​
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Box Truck Insurance
New page creation for box truck page
12/1/2023
Open
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Business Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/23/2024
6/20/2024
Open
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​
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Business Owners Insurance
Update meta description, titles, keyword signal, add new sections, add more FAQs, and internal linking
12/4/2024
2/10/2025
Open
​
7
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CA Car Insurance
SEO Optimization
10/2/2024
11/11/2024
Open
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​
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CA coverage limit changes
CA insurance law changing - updating the information on CA pages. Initiated by Paul. Paul is to make the changes - 12/23
12/23/2024
1/7/2025
Open
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​
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Car Insurance Deductibles
update meta description, optimize for keyword signal, new sections, internal links
12/10/2024
3/11/2025
Open
​
​
​
Car Insurance Discount Page (Q124 Refresh)
A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Enhance search relevance and increase clicks by refining your meta description, 3) Elevate SEO and user engagement by optimizing your headers for clarity and relevance, 4) Boost your SEO by updating content to improve uniqueness and information value. By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
1/31/2024
Open
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​
​
Cargo Insurance/ Motor Truck Cargo Insurance
New page creation for cargo truck page
12/1/2023
4/4/2024
Open
​
​
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Cat Insurance
New section add for informational gain, New FAQ section, update meta tag and title tag, boost keyword signal
11/20/2024
3/21/2025
Open
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​
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Charlotte car insurance (2Q24)
** The Charlotte page has received more than 200 clicks over the last 3 months from the query “auto insurance,” indicating that this page may also be earning organic search visibility for non-localized queries within the geographic market. A quick summary of our recommendations.
5/10/2024
6/20/2024
Open
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Position 10 | Impression 81,562 | Clicks 549
YoY Position 17 | Impression 142,246 | Clicks 285 | YOY Impression improved but ranking and clicks declined
Cheap Auto Insurance (1Q24)
Improve GEICO’s association with core keywords and topics by producing additional pieces of content. Additional ask: Change page layout and add floating CTA
1/24/2024
4/30/2024
Open
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​
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Chicago Car Insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/9/2024
6/19/2024
Open
​
​
​
Cincinnati car insurance
SEO Optimization
9/19/2024
11/18/2024
Open
​
​
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Collector Auto Insurance
update meta description, improve keyword signal, internal linking, new faq, and 1 new section
12/20/2024
2/25/2025
Open
​
​
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Collision Coverage
By implementing these recommendations, we believe we’ll see an impact to Organic Leads and Organic Pageviews. These recommendations also help support Leads and Brand Awareness.
5/10/2024
6/5/2024
Open
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​
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Colorado Car Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/8/2024
8/1/2024
Open
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​
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Columbus, OH Car Insurance
SEO optimization
9/9/2024
10/21/2024
Open
​
​
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Commercial Auto Insurance (About)
Update meta description, title tag, optimize titles, add new sections, internal linking, and section rewriting
11/1/2024
12/3/2024
Open
​
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Commercial auto page
update text from "We currently don't offer insurance for semi-trucks and tractor-trailers" to "If you operate a trucking business, explore our truck insurance option to safeguard your investments" and link to the new truck insurance page. Also add dump truck and semi-truck.
3/22/2024
3/27/2024
Open
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Commercial Auto page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/12/2024
Open
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Commercial Truck Insurance Cost
New page creation for trucking cost page
12/1/2023
3/25/2024
Open
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N/A
Compare Car Insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword rank positions. These recommendations also help support Quote starts and Organic Market Share.
3/7/2024
5/8/2024
Open
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​
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Compare Car Insurance - video Add
"Unique Content Opportunity: Video Content: The Allstate page contains a video with tips for comparing car insurance rates, which helps them rank in video results and gives them a boost in SERPs. We also noticed they included a “Show Transcript” button. Including a video transcript can improve SEO by enhancing accessibility, enabling keyword optimization, and aiding search engines in understanding the content, potentially leading to higher rankings and longer user engagement.
3/4/2024
Open
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Condo - About Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/9/2024
Open
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​
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Condo Insurance
​
2/6/2024
4/4/2024
Open
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Connecticut state page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/21/2024
6/20/2024
Open
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Consolidating the auto repair page with the auto repair promise page
TO: https://www.geico.com/claims/autorepair/ FROM: https://www.geico.com/claims/autorepair/auto-repair-promise/ pages to become one page and avoid potential duplicative content and keyword cannibalization. By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Improved User Experience and Brand Awareness.
3/4/2024
6/5/2024
Open
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​
​
Coverage Calculator
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
2/7/2024
3/14/2024
Open
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​
​
Cyber liability insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/24/2024
7/2/2024
Open
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Dallas, Tx. Page
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
3/14/2024
6/18/2024
Open
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Dump Truck Insurance
New page creation for dump truck page
12/1/2023
4/9/2024
Open
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​
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ERS Page
Legal made some changes
10/22/2024
Open
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​
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Event Insurance
GFD analysis and recommendations for the event insurance" page
7/16/2024
Open
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​
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FL Auto Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
6/24/2024
Paused
Open
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FL Auto insurance
update title tag, meta description, new sections, internal linking, alt description for image
12/18/2024
2/13/2025
Open
​
10.2
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FL car insurance page
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
2/1/2024
4/30/2024
Open
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​
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FL Renters Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/8/2024
7/29/2024
Open
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​
​
Flood Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/10/2024
Open
​
​
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Florida homeowners' insurance page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/8/2024
11/5/2024
Open
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Full Coverage Car Insurance
Section rewrite, keyword optimization, update title tag
11/11/2024
12/9/2024
Open
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​
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Gap Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/13/2024
Open
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​
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General Liability Insurance (Q124 Refresh)
A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Elevate SEO and user engagement by optimizing our headers for clarity and relevance, 3) Strengthen SEO and user navigation by implementing internal linking opportunities, 4) Boost your SEO by updating content to improve uniqueness and information value, 5) Add images for improved SEO and accessibility, 6) Improve GEICO’s association with core keywords and topics by producing additional pieces of content. Business Goals: Quote starts and Organic market share. By implementing these recommendations, we believe we’ll see an impact to Quote starts and Organic market share. These recommendations also help support Organic traffic and Keyword rank positions.
1/30/2024
4/18/2024
Open
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Global disclaimer
add the following disclaimer as a global disclaimer visible from any page. Disclaimer: “The regulations in your state will dictate which additional factors an insurer may use in calculating premiums including, but not limited to age, gender, marital status, credit-based insurance score, and prior insurance history.”
6/20/2024
Open
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Handling claims page - Video add
We recommend adding the “What Happens After Your Report a Claim” video to the page to educate users about the claims process. This video would be a nice addition to the page because it gives more insight into the claims process and is relevant to the page's content. We provided recommendations regarding placement and the VideoObject schema to add to the page.
3/13/2024
3/19/2024
Open
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Hazard Insurance For Homes
​
1/3/2025
3/10/2025
Open
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​
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Homeowner Insurance
SEO optimization
8/6/2024
11/18/2024
Open
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Homeowners - about insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/8/2024
6/11/2024
Open
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Homeowners Insurance (1Q24)
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
2/7/2024
Open
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Houston
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/20/2024
6/20/2024
Open
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How To File a Car Insurance Claim Page (New page)
We recommend adding a new informational page called “How To File a Car Insurance Claim” to rank for more non-branded keywords. There currently is not a GEICO page that exists that breaks down the filing process from an informational, non-branded perspective. This is a gap when compared with competitors, such as Allstate and Progressive, where non-brand content about the filing process exists and has gained significant organic search value.
3/13/2024
6/10/2024
Open
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Illinois State page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/13/2024
6/19/2024
Open
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Independent Owner Operator Insurance for Trucking
New page creation for Independent owner operator insurance page
11/29/2023
4/4/2024
Open
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Indiana state page
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/9/2024
6/20/2024
Open
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Information About Renters Insurance 2Q24 Refresh
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7/8/2024
11/7/2024
Open
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Information fix
Per Maddie any car insurance mentions of saving $500+ should be changed to $700+
2/15/2024
2/22/2024
Open
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Insurance Filing Page
New page creation for Insurance filing page
12/4/2023
Open
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Internal link addition
we're recommending listing out and linking to the existing Texas agent pages in addition to the existing links under the learn more section. Page linking from: https://www.geico.com/information/states/tx/ Page linking to: https://www.geico.com/insurance-agents/texas/ Anchor text: Texas agent pages
7/26/2024
8/13/2024
Open
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Jacksonville, FL Car Insurance
SEO optimization
8/1/2024
10/7/2024
Open
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​
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Jewelry
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/3/2024
11/11/2024
Open
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Landlord Insurance
​
7/8/2024
8/22/2024
Open
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LCP site issue >4s
LCP and FID issue causing site speed issue - Jesse and team wants to be informed on outcome
2/19/2024
Open
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Leftover from TX state page
in response to your comment earlier in this thread about information having been removed from this page due to legal concerns, GFD made some new recommendations that could be added to this page.
8/6/2024
3/6/2025
Open
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Living Category Add
Create a new category titled "GEICO in your community" for storytelling that's going to be used for non-insurance related content.
4/9/2024
Open
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Los Angeles Car Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
9/18/2024
Open
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Louisville, KY Auto Insurance
SEO optimization
8/28/2024
10/24/2024
Open
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Maryland car insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/9/2024
8/1/2024
Open
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Mechanical Breakdown page
By implementing these recommendations, we believe we’ll see an impact to Quote starts and Organic market share. These recommendations also help support Organic traffic and Keyword rank positions.
3/13/2024
5/23/2024
Open
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Medical Payment (Med Pay)
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
3/13/2024
5/16/2024
Open
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Mexico page redo
These are edits that our partner, IIG is suggesting to our Mexican Auto static page to improve customer experience and organic search. IIG reached out to Brittany and she forwarded the change request
3/12/2024
5/14/2024
Open
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MI state page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/8/2024
6/10/2024
Open
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Position 14 | Impression 448,617 | Clicks 4,803
YOY Position 10 | Impression 940,955 | Clicks 6,271| YOY Impression improved but clicks declined and ranking got worse
Miami states page
SEO optimization
7/30/2024
12/9/2024
Open
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Military Car Insurance
SEO optimization
9/4/2024
11/18/2024
Open
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​
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Minneapolis MN car insurance (3Q24 Refresh)
SEO optimization
9/6/2024
10/24/2024
Open
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Mobile home insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/23/2024
10/8/2024
Open
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Mobile, manufactured, and modular homes
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/25/2024
11/21/2024
Open
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Motorcycle
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/3/2024
10/8/2024
Open
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Motorcycle Insurance Discounts
update meta description, add new section for informational gain and internal linking
11/25/2024
4/21/2025
Open
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Moving out Child
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3/20/2024
6/18/2024
Open
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Multi-policy page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/29/2024
1/23/2025
Open
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Multiple
We just received the updated Customer Savings Report that reflects a higher annual savings for customers that switch to GEICO. We're looking to update the savings claim on the website to reflect “Over $900 average…” as well as the disclaimer to “…survey data through October 2024". Below are the changes: From: Over $700 average annual savings for new customers To: Over $900 average annual savings for new customers From: Average savings amount based on national GEICO New Policyholder survey data through January 2024. To: Average savings amount based on national GEICO New Policyholder survey data through October 2024. From: $700+ Average Annual Savings* To: $900+ Average Annual Savings*
11/12/2024
Open
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New Jersey
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/23/2024
6/18/2024
Open
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Position 8 | Impression 599,325 | Clicks 7,126
YoY Position 9 | Impression 737,026| Clicks 3,872 | YOY Impression improved, ranking slightly declined and clicks significantly declined
New York
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/17/2024
5/22/2024
Open
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Position 8 | Impression 1,550, 518 | Clicks 17, 209
YOY Position 8 | Impression 1,949, 687 | Clicks 7,016| YOY Impression improved but clicks declined and ranking was relatively the same
Non-Trucking Liability Insurance
New page creation for non-trucking liability page
11/27/2023
4/2/2024
Open
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North Carolina Car Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/23/2024
11/12/2024
Open
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​
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Orlando FL Car Insurance
SEO Optimization
8/21/2024
11/21/2024
Open
​
​
​
PA Car Insurance
SEO Optimization
9/24/2024
11/18/2024
Open
​
​
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Personal Property Insurance
Update meta description, title tag, optimize titles, add new sections, and introduced faq to this section
11/7/2024
11/25/2024
Open
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​
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Pet Insurance
SEO optimization
7/26/2024
10/8/2024
Open
​
​
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Pet Insurance
Not an SEO effort - Partner wanted to update disclaimer and edit typo
12/11/2024
1/16/2025
Open
​
​
​
Philadelphia Car insurance page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/9/2024
6/18/2024
Open
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Phone Protection
New Product Launch
8/26/2024
Open
​
​
​
PIP Insurance 3Q24 Refresh
SEO Optimization
8/21/2024
10/8/2024
Open
​
​
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Policyholder page
This page has been restructured to address the informational intent of the user. Primarily, the user would like to know what a policyholder is and how it might affect their “insured” persons. The following headlines are a complete alteration to the page. Consider this a type of new page outline. The content below are recommendations for the types of subject matter we should cover on the page.
3/14/2024
5/16/2024
Open
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​
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Professional Liability Insurance
SEO optimization
7/31/2024
10/24/2024
Open
​
​
​
Remove obsolete statement from BOP page
Product reached out for us to remove the following statement from https://www.geico.com/business-owners-insurance/ page. "GEICO does not currently offer insurance for semi-trucks and tractor-trailers." Per Tom we write for semis and tractor trailers in some states today and all states by mid-next year.
8/15/2024
8/20/2024
Open
​
​
​
Renters Insurance
Meta Description, Title Tag, Boost Keyword signal, update exisiting sections, add new FAQ, optimize image
11/13/2024
12/16/2024
Open
​
​
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Renters Insurance Product Page
​
Open
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​
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Renters Insurance Product Page (Q124 Refresh)
A quick summary of our recommendations: 1) Enhance search relevance and increase clicks by refining your meta description, 2) Elevate SEO and user engagement by optimizing our headers for clarity and relevance, 3) Strengthen SEO and user navigation by implementing internal linking opportunities, 4) Boost your SEO by updating content to improve uniqueness and information value, 5) Build topical authority with the creation of supporting pages on the GEICO website. Business Goals: Quote starts and Organic market share.
1/17/2024
2/20/2024
Open
​
​
​
Renters Insurance TX
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
7/11/2024
8/22/2024
Open
​
​
​
replace existing expertise messaging with “specialists”
Per Paul and Maddie, we have received guidance from legal to no longer utilize “expertise” or refer to our agents as “experts” in our messaging as this opens GEICO to additional exposure. When referring to agents, is it possible to replace existing expertise messaging with “specialists”? Thank you in advance!
3/10/2024
5/23/2024
Open
​
​
​
Restaurant Insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
2/14/2024
5/16/2024
Open
​
​
​
Restaurant Insurance
Please update the bottom section on https://www.geico.com/business-insurance/restaurant-insurance/ to a carousel. This change will help improve the aesthetics and overall appeal of the page. It will also help with optimizing the space on the page to show more with less clutter. Visually appealing site help establish trust and credibility with our audience which leads to positive brand perception.
5/16/2024
5/22/2024
Open
​
​
​
RV Insurance
SEO recommendations
4/5/2024
7/8/2024
Open
​
​
​
San Antonio
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/17/2024
6/17/2024
Open
​
Position 12 | Impression 111,337 | Clicks 658
YoY Position 7 | Impression204,575 | Clicks 367 | YOY Impression and ranking improved but clicks declined
San Diego State page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/20/2024
6/19/2024
Open
​
​
​
San Francisco
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/17/2024
6/18/2024
Open
​
Position 12 | Impression 156,360 | Clicks 833
YOY Position 5 | Impression 1,146,039 | Clicks 763| YOY Impression significantly ranking significantly improved but clicks declined
Seattle page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/23/2024
6/5/2024
Open
​
Position 10 | Impression 144,430 | Clicks 1494
Position 20 | Impression 168,856 | Clicks 767 | YOY Impression improved but clicks declined and ranking got worse
Shopping for Car Insurance
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword rank positions. These recommendations also help support Quote starts and Organic Market Share. Reached out to Kelly for image. Additional Ask is to create new video on How to Shop for Car Insurance and new page about car insurance fraud
3/4/2024
5/1/2024
Open
​
​
​
Site Error Fix
To fix duplicate content issues, duplicate title tags, incorrect pages found in sitemap.xml, 2 page speed issue, and 1 broken image issue
2/15/2024
Open
​
​
​
SR22
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
3/21/2024
5/13/2024
Open
​
​
​
Tampa FL Car Insurance
SEO optimization
9/4/2024
10/24/2024
Open
​
​
​
Teen Drivers page
Updated meta description, improve keyword signal, and introduced an FAQ section
12/30/2024
4/3/2025
Open
​
​
​
Teen driving
By implementing these recommendations, we believe we’ll see an impact to Quote Starts and Organic Market Share. These recommendations also help support Organic Traffic and Keyword rank positions.
3/21/2024
5/8/2024
Open
​
​
​
Tennessee state page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/21/2024
6/20/2024
Open
​
​
​
Term Life Insurance
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/29/2024
5/16/2024
Open
​
​
​
Tesla Auto page
By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
3/15/2024
5/9/2024
Open
​
​
​
Tesla vehicle make page - sentence removal
Remove the following text from the page: "If you don't see your vehicle listed, we can still help you get the right auto insurance quote to meet your needs" per Maddie's request since we do not insure cyber trucks
6/19/2024
6/24/2024
Open
​
​
​
Texas Auto Insurance Page (Q124 Refresh)
A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Elevate SEO and user engagement by optimizing your headers for clarity and relevance, 3) Strengthen SEO and user navigation by implementing internal linking opportunitie, 4) Boost your SEO by updating content to improve uniqueness and information value, 5) Improve GEICO’s association with core keywords and topics by producing additional pieces of content. By implementing these recommendations, we believe we’ll see an impact to Quote starts and Organic market share. These recommendations also help support Organic traffic and Keyword rank positions.
2/2/2024
5/2/2024
Open
​
Position 6 | Impression 1,666,687 | Clicks 24,101
Position 11 | Impression 2,009,283 | Clicks 7,695 | YOY Impression improved but clicks declined and ranking got worse
Texas Car Insurance
update title tag, meta description, new sections, removed unrelated intent content, internal linking, alt description for image
12/17/2024
3/12/2025
Open
​
​
​
Texas Page
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/23/2024
Open
​
​
​
Travel Insurance
​
6/20/2024
8/27/2024
Open
​
​
​
Truck Insurance
New discount section add, keyword boost for commercial truck insurance, title tag and meta description change. This page is currently ranking well at position 1 for target keyword like track insurance
11/20/2024
3/5/2025
Open
​
​
​
Truck Insurance Page
New page creation for trucking insurance page
10/19/2023
3/14/2024
Open
​
​
​
Trucking Insurance menu
Menu placement test
7/19/2024
10/21/2024
Open
​
​
​
Trucking page menu add + interlinking
We’re interested in exploring the possibilities of incorporating a drop down menu on the Truck Insurance page, similar to what we see on Progressive page. A floating menu would be preferred if our CMS supports it, as it could provide easy access to any page regardless of where the visitor is on the page; assuming it will not interfere with the current content of the page. However, if our CMS doesn’t currently support it, we can simply implement a drop down menu that automatically collapses as users scroll down.
4/10/2024
5/8/2024
Open
​
​
​
Umbrella Insurance
update meta description, title tag, headings, add new section for informational gain, update FAQ, internal linking
12/3/2024
1/7/2025
Open
​
​
​
Uninsured/Underinsured
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
5/20/2024
11/5/2024
Open
​
​
​
Ways to Save on Your Car Insurance (Living) 4Q24
Update meta description, title tag, optimize titles, update context, add new sections, new FAQ
10/22/2024
11/12/2024
Open
​
​
​
Ways to Save on Your Car Insurance (Living) 4Q25
implement internal linking from geico.com to Living blog
10/22/2024
11/26/2024
Open
​
​
​
Wellness and Fitness Insurance
New section add, title update and keyword signal
12/17/2024
2/24/2025
Open
​
​
​
Workers compensation
By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.
4/29/2024
7/2/2024
Open
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​
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