2024 SEO Initatives

We have learned that the “97% Customer Satisfaction Rating” disclaimer can be validated up to 2023. Per Maddie and Paul suggestion, please update any disclaimer on our site currently stating **Customer satisfaction based on an independent study conducted by Alan Newman Research:

​

​

​

Update meta description, title tag, optimize titles, update context, add new sections, implement internal linking, new FAQ

​

​

​

modify existing content, add new sections, internal linking, update meta description, and title tag

​

​

​

Update meta description, title tag, optimize titles, add new sections, implement internal linking

​

​

​

Title tag, meta description, intro paragraph rephrase, new section add for information gain, and new FAQ sections

​

​

​

Added the "Available Discounts you may qualify for" section on the RV page

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

Confirming that the page we optimize aligns with the main intent of Google Search results enhances the chance of your page appearing on the first page of results.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

Our secondary keyword choice here is part of our awareness that more non-local search terms (like “Auto Insurance”) are beginning to contain localized results. This localization tends to be fluid and not entirely predictable, so ensuring local pages on the GEICO site contain relevant information for search intent associated with these queries is an important component of our optimizations!

​

Position 6.3 | Impression 317,729 | Clicks 1,717

YOY Position 18 | Impression 355,322 | Clicks 800 | YOY Impression improved but clicks declined and ranking got worse

SEO Optimization

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

update title tag, meta description, headers, add new sections for informational gains, add FAQ questions and internal links

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share. A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Enhance search relevance and increase clicks by refining your meta description, 3) Boost your SEO by updating content to improve uniqueness and information value.

​

3-Month YoY (as of 1/11/24) Clicks went up from 758K to 1.2M, Total Impression went down from 21M to 18.6M, Average CTR almost doubled from 3.6% to 6.5%, and Average position relatively remained stable from 3 to 3.2.

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

SEO Optimization

​

​

​

We recently updated the savings $ message from $500 to $700 for auto on the website. Now we want to update the disclaimer to reflect the new date.

​

​

​

​

​

​

​

Update meta description, title tag, optimize titles, add new sections

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

update title tag, meta description, add new sections and internal linking

​

​

​

New page creation for box truck page

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

Update meta description, titles, keyword signal, add new sections, add more FAQs, and internal linking

​

7

​

SEO Optimization

​

​

​

CA insurance law changing - updating the information on CA pages. Initiated by Paul. Paul is to make the changes - 12/23

​

​

​

update meta description, optimize for keyword signal, new sections, internal links

​

​

​

A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Enhance search relevance and increase clicks by refining your meta description, 3) Elevate SEO and user engagement by optimizing your headers for clarity and relevance, 4) Boost your SEO by updating content to improve uniqueness and information value. By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

New page creation for cargo truck page

​

​

​

New section add for informational gain, New FAQ section, update meta tag and title tag, boost keyword signal

​

​

​

** The Charlotte page has received more than 200 clicks over the last 3 months from the query “auto insurance,” indicating that this page may also be earning organic search visibility for non-localized queries within the geographic market. A quick summary of our recommendations.

​

Position 10 | Impression 81,562 | Clicks 549

YoY Position 17 | Impression 142,246 | Clicks 285 | YOY Impression improved but ranking and clicks declined

Improve GEICO’s association with core keywords and topics by producing additional pieces of content. Additional ask: Change page layout and add floating CTA

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

SEO Optimization

​

​

​

update meta description, improve keyword signal, internal linking, new faq, and 1 new section

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Leads and Organic Pageviews. These recommendations also help support Leads and Brand Awareness.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

SEO optimization

​

​

​

Update meta description, title tag, optimize titles, add new sections, internal linking, and section rewriting

​

​

​

update text from "We currently don't offer insurance for semi-trucks and tractor-trailers" to "If you operate a trucking business, explore our truck insurance option to safeguard your investments" and link to the new truck insurance page. Also add dump truck and semi-truck.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

New page creation for trucking cost page

​

​

N/A

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword rank positions. These recommendations also help support Quote starts and Organic Market Share.

​

​

​

"Unique Content Opportunity: Video Content: The Allstate page contains a video with tips for comparing car insurance rates, which helps them rank in video results and gives them a boost in SERPs. We also noticed they included a “Show Transcript” button. Including a video transcript can improve SEO by enhancing accessibility, enabling keyword optimization, and aiding search engines in understanding the content, potentially leading to higher rankings and longer user engagement.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

​

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

TO: https://www.geico.com/claims/autorepair/ FROM: https://www.geico.com/claims/autorepair/auto-repair-promise/ pages to become one page and avoid potential duplicative content and keyword cannibalization. By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Improved User Experience and Brand Awareness.

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

New page creation for dump truck page

​

​

​

Legal made some changes

​

​

​

GFD analysis and recommendations for the event insurance" page

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

update title tag, meta description, new sections, internal linking, alt description for image

​

10.2

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

Section rewrite, keyword optimization, update title tag

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

A quick summary of our recommendations: 1) Improve search visibility and user engagement by updating your title tag, 2) Elevate SEO and user engagement by optimizing our headers for clarity and relevance, 3) Strengthen SEO and user navigation by implementing internal linking opportunities, 4) Boost your SEO by updating content to improve uniqueness and information value, 5) Add images for improved SEO and accessibility, 6) Improve GEICO’s association with core keywords and topics by producing additional pieces of content. Business Goals: Quote starts and Organic market share. By implementing these recommendations, we believe we’ll see an impact to Quote starts and Organic market share. These recommendations also help support Organic traffic and Keyword rank positions.

​

​

​

add the following disclaimer as a global disclaimer visible from any page. Disclaimer: “The regulations in your state will dictate which additional factors an insurer may use in calculating premiums including, but not limited to age, gender, marital status, credit-based insurance score, and prior insurance history.”

​

​

​

We recommend adding the “What Happens After Your Report a Claim” video to the page to educate users about the claims process. This video would be a nice addition to the page because it gives more insight into the claims process and is relevant to the page's content. We provided recommendations regarding placement and the VideoObject schema to add to the page.

​

​

​

​

​

​

​

SEO optimization

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

We recommend adding a new informational page called “How To File a Car Insurance Claim” to rank for more non-branded keywords. There currently is not a GEICO page that exists that breaks down the filing process from an informational, non-branded perspective. This is a gap when compared with competitors, such as Allstate and Progressive, where non-brand content about the filing process exists and has gained significant organic search value.

​

​

​

By implementing these recommendations, we believe we’ll see an impact on Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

New page creation for Independent owner operator insurance page

​

​

​

By implementing these recommendations, we believe we’ll see an impact to Organic Traffic and Keyword Rank Position. These recommendations also help support Quote Starts and Organic Market Share.

​

​

​

​

​

​

​

Per Maddie any car insurance mentions of saving $500+ should be changed to $700+

​

​

​

New page creation for Insurance filing page

​

​

​