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SEO Workbook
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    • Admin
      • Contacts for Review
      • New Page Ideas
      • Guidelines/ Principals for GFD
      • Archive
        • 2024 SEO (Old Process)
          • 2024 SEO Initatives
          • 2024 SEO At A Glance
          • 2024 Page Production - Status Tracker
    • 2025 SEO
      • 2025 Page Development
        • 2025 SEO New Page Development
          • 2025 Process + Timeline
            • Feb/Mar Timelines
          • LOB Priority & Seasonality
        • Page Refresh: Process
      • 2025 Project Management
        • 2025 SEO Initiatives
        • 2025 SEO Initiatives
        • 2025 SEO Completed: At A Glance
        • 2025 Page Production - Status Tracker
      • Reporting
        • 2025 Weekly Reporting
          • New Master Report: 2025
          • Master Report: 2025
            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time to Publish
            • Avg Time in each Process Step
            • Progress Bar
        • Commercial Reporting
        • SEORA Reporting
    • 2026 SEO
      • 2026 SEO Development
      • 2026 Project Management
        • 2026 SEO Initiatives
        • 2026 SEO Completed: At A Glance
        • 2026 Page Production - Status Tracker
      • Reporting 2026
        • 2026 Weekly Reporting
          • New Master Report: 2026
          • Backend Report Production - 2026
            • All 2026 Initiatives
            • Progress Bar
            • Avg Time to Publish
            • Tracking against 2026 goal
          • OLD DUPES Backend Report Production
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time in each Process Step
    • SEO Team Reviews
      • Motorcycle Business Review
      • MOAT Business Review
      • Auto Business Review
      • Commercial Auto & Business Review
      • Boat Business Review
      • RV Business Review
      • Legal Review
      • Pages Ready for Development
      • Published Pages YTD

Contacts for Review

For Step 1-4 of Project plan: POC are LOB pod leads per LOB (POC before content creation)
Name
Column 2
Contact 1
Contact 2
Text
Notes
MOAT
Maddie Heller and Corina Arnal
Open
Auto
Andrea DiMarco
The state mangers review any state specific pages but Andrea manages and assigns the POC. So she’s the go-to person for auto.
Open
Commercial Auto + Business
Thomas Corpus
Open
There are no rows in this table

Once Content is created the POC for review for step 6 and beyond are as follows:

Business POC Emails
Team
LOB
Contact Name
Business POC Email
Business Owner
Notes
Business Review
9
Personal Auto
Andrea DiMarco
Auto
MOAT and Specialty
Jessica Arndt, Cyndi Newton (CyNewton@geico.com), Priscilla Briggs (PBriggs@geico.com), Sarah Beth Hamilton (SarHamilton@geico.com), (only 1 needs to sign off in each list)
All Moat and Specialty lines like Property, ID Theft, Special event, Bicycle, Jewelry, Life, Travel, and Collector Auto, Mexico auto
What does agency auto entail? Auto products that GEICO doesn’t sell direct like classic car insurance, Mexico Auto
Power Sport (like Motorcycle products)
Tony Brunetti, Rasel Abutaa, (only 1 needs to sign off in each list)
Powersport lines (Motorcycle, ATV/UTV, Scooter, Golf Cart, Snowmobile)
New pages as well as refresh. Per Tony “ @Abutaa, Rasel and @Williams, Jason. As they will be the best to review for state specific accuracies. Can you please include them on future reviews.” One person approval is good enough
RV
Cody Geroux and Kevin Ritter
Cody Geroux (cgeroux@geico.com) and Kevin Ritter (kevinritter@geico.com)
RV
Boat/PWC
Jay Hargrove & Josh Sutton (only 1 needs to sign off in each list)
Boat
Commercial Auto
Edward Holownia (Ed),
Tom Mendenhall, and
Heather Gray
If Refresh - Heather Gray (hgary@geico.com)
If new page include Edward Holownia (eholownia@geico.com) and Tom Mendenhall (tmendenhall@geico.com) along with Heather
All commercial business and commercial auto/trucking
If new page send to all
Commercial Business
Edward Holownia (Ed),
Tom Mendenhall, and
Heather Gray
If Refresh - Heather Gray (hgary@geico.com)
If new page include Edward Holownia (eholownia@geico.com) and Tom Mendenhall (tmendenhall@geico.com) along with Heather
All commercial business and commercial auto/trucking
If new page send to all
Umbrella
Melissa Grignon and Brian Roskovich
and broskovich@geico.com
Send to both and they will evaluate who has bandwidth
Claims
Gregory Blaylock
Mariusz Ostrogorski
Gregory Blaylock (gblaylock@geico.com)
Mariusz Ostrogorski (mostrogorski@geico.com)
Claims page
Send to both
CRB Review Contact
1
All LOB for CRB (Content Review Board)
Patrick Parshall (Not Applicable any more) - We’re training Jasper on Brand voice
pparshall@geico.com
Design/CRB
They're building out a new process. In the meantime send to Patrick until you hear otherwise
Legal Review Contacts
2
All LOB for legal review
Margaret Watkins
margaretwatkins@geico.com
Analytics POC
Bradley Cookson -
Jesse Scaduto - jscaduto@geico.com
LOB Contacts

Heat Map Tool Management

QM team managing heat map tool >> The tool is now owned by Rob Johnston and Dan Gaede.
Design Director - Josie Hartzell

State Managers
State Product Managers



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