Skip to content
SEO Workbook
  • Pages
    • Admin
      • Contacts for Review
      • New Page Ideas
      • Guidelines/ Principals for GFD
      • Archive
        • 2024 SEO (Old Process)
          • 2024 SEO Initatives
          • 2024 SEO At A Glance
          • 2024 Page Production - Status Tracker
    • 2025 SEO
      • 2025 Page Development
        • 2025 SEO New Page Development
          • 2025 Process + Timeline
            • Feb/Mar Timelines
          • LOB Priority & Seasonality
        • Page Refresh: Process
      • 2025 Project Management
        • 2025 SEO Initiatives
        • 2025 SEO Initiatives
        • 2025 SEO Completed: At A Glance
        • 2025 Page Production - Status Tracker
      • Reporting
        • 2025 Weekly Reporting
          • New Master Report: 2025
          • Master Report: 2025
            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time to Publish
            • Avg Time in each Process Step
            • Progress Bar
        • Commercial Reporting
        • SEORA Reporting
    • 2026 SEO
      • 2026 SEO Development
      • 2026 Project Management
        • 2026 SEO Initiatives
        • 2026 SEO Completed: At A Glance
        • 2026 Page Production - Status Tracker
      • Reporting 2026
        • 2026 Weekly Reporting
          • New Master Report: 2026
          • Backend Report Production - 2026
            • All 2026 Initiatives
            • Progress Bar
            • Avg Time to Publish
            • Tracking against 2026 goal
          • OLD DUPES Backend Report Production
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time in each Process Step
    • SEO Team Reviews
      • Motorcycle Business Review
      • MOAT Business Review
      • Auto Business Review
      • Commercial Auto & Business Review
      • Boat Business Review
      • RV Business Review
      • Legal Review
      • Pages Ready for Development
      • Published Pages YTD
    • Behind the Scenes
      • List - Drop Downs

List - Drop Downs

Type
Name
Refresh
Non-Local New
Local New
Ad Hoc
Admin
Technical SEO
Experiment
Jasper KB
There are no rows in this table
2025 LOB
Name
Auto
Business Insurance
Commercial Auto
Commercial Truck
IA
Homeowners
Renters
Cycle
Boat
RV
MOAT
MOAT - Flood
Specialty
MOAT - Life
MOAT - Pet
Specialty - Umbrella
NA
Other
All
There are no rows in this table

2026 LOB
Name
Auto
Business Insurance
Commercial Auto
Commercial Truck
IA
Homeowners
Renters
Cycle
Boat
RV
Flood
Jewelry
Life
Pet
Travel
Umbrella
NA
Insurance/Ancillary
Other
All
There are no rows in this table

SEO Status
SEO Status
Building
Page Prep
Marketing Review
Business Review
Legal Review
ADO Ticket Created
GFD Revision
In Development
Pending Production
Published
Planned Future
Cancelled
There are no rows in this table
Publisher
Publisher
Martech
DotCom
SEO
There are no rows in this table

2024 Quarter
Name
1Q24
2Q24
3Q24
4Q24
There are no rows in this table

Quarter
Name
1Q26
2Q26
3Q26
4Q26
1Q25
2Q25
3Q25
4Q25
There are no rows in this table



Rolled Up Statuses
Name
Agency Build
In Review
Implementation
Agency Revisions
Published
Future Initiative
There are no rows in this table

Product Type
Name
Auto
Boat
Bundle
Business
Commercial Auto
Contractor
Cyber
Cycle
Flood
Gen. Liability
Home
Life
MOAT
Mobile Home
Pro. Liability
Professions
Renters
RV
Specialty
State
Truck
Umbrella
Vehicle Type
Workers Comp
There are no rows in this table

Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.