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Marketing Manager

The only way people become aware of a product, service, or idea is if it’s marketed well. A marketing manager builds that awareness by developing and executing on marketing strategies to meet consumer need — and maximize profits. Working in industries as varied as advertising, hospitality, healthcare, finance, technology, retail, and education, marketing managers are integral to a company’s success. (Linkedin.com)

Salary Range: $180,000 – $240,000 per year

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Job Tasks

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public; facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Human Skills

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Leadership skills — Marketing managers are often required to oversee and facilitate the activities of several different departments and offices. Marketing managers must be able to set common goals and guide each team in working toward those objectives.
Creative skills — Marketing is in many ways a creative endeavor. Marketing managers should be able to develop unique and interesting ways to sell products or promote the brand.
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Organisational skills — Organisational skills help a marketing manager to create and enforce achievable deadlines, adhere to complicated schedules and keep track of important information.
Communication skills — Marketing managers communicate with a range of people, including their coworkers, their team members and their company's customer base.

Technology Skills

Spreadsheet software — Microsoft Excel
Customer relationship management CRM software — Customer information databases; Oracle Eloqua
Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite
Communication software — MS Teams
Presentation software — Microsoft Office

Alignment to HowtoFascinate Advantages


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