Digital Marketing

A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services. Because of the unique combination of planning, creativity, and strategy their role requires, Digital Marketers wear many hats. They have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they use to create, deploy, manage, and track campaigns. (BrainStation.Io)

Salary Range: S$3,000 to S$7,000 per month

Other titles: Digital Marketing Specialist, Digital Marketing Strategist, SEO Specialist, Social Media Marketer

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Job Tasks

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Participate in the development or implementation of online marketing strategy.

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Create content strategies for digital media

Human Skills

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Technology Skills

Spreadsheet software — Microsoft Excel

Customer relationship management CRM software — Customer information databases; Oracle Eloqua

Business intelligence and data analysis software — BrightEdge; Conductor Searchlight; IBM Digital Analytics; Searchmetrics Suite

Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook

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; Google Webmaster Tools; LinkedIn

Data mining software — Google Analytics

Alignment to CliftonStrengths Talent Themes

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