In packages
2Momentum Retainer: One first, the other second 3Intelligence Partnership: Both in parallel TRENDR
Our Rule
We never scale Media without Ops readiness.
We never build Ops without real signal.
This keeps growth controlled, efficient, and sustainable.
INTERNAL DELIVERY SOP
COMBINED DEPLOYMENT RULES
Pilot Packages: Media OR Ops (never both unless necessary) Momentum Retainer: Media first → Ops second (or vice versa) Intelligence Partnership: Media + Ops run simultaneously Rule: Never scale Media without Ops readiness. Never build Ops without signal.
SOP 1: TRENDR MEDIA — Market Execution
Activate When: The problem is signal, clarity, or demand (not conversion or follow-up).
Objective: Turn intelligence into market-facing assets that generate clean signal and early momentum.
MEDIA DELIVERY CHECKLIST (Run Top → Bottom)
1. Diagnose Signal
☐ Run Meridian Diagnostic (market, competitors, offer) ☐ Confirm ICP + awareness level ☐ Identify primary differentiation gap 2. Brand Identity (Signal Foundation)
☐ Define brand name + tagline (or validate existing) ☐ Write 1-sentence positioning statement ☐ Select primary color + single typeface ☐ Create lightweight logo or placeholder ☐ Define 3–5 core messages A.I.M Prompts Used:
3. Content Creation (Signal Testing)
☐ Create 1 authority content piece ☐ Create 1 engagement or lead-focused post ☐ Align each post to one message + one CTA A.I.M Prompts Used:
Psychological Calibration 4. Social Media Management (Signal Amplification)
☐ Define posting cadence (2–4x/week) ☐ Apply CTA consistency across posts ☐ Engage selectively (comments, replies) ☐ Track engagement signals (saves, DMs, clicks) 5. Paid Media (ONLY if signal is validated)
☐ Confirm lead capture asset exists ☐ Simulate ad performance pre-launch ☐ Launch 1–2 test creatives ☐ Spend minimum viable budget 6. Media Output Summary
☐ Signal summary: what resonated / what didn’t ☐ Language insights for future copy ☐ Recommendation: continue Media or activate Ops MEDIA EXIT CONDITION:
Leads, engagement, or clear signal patterns exist OR messaging is validated enough to scale SOP 2: TRENDR OPS — Conversion & Flow Control
Activate When: There is activity, leads, or traffic but momentum is leaking.
Objective: Protect revenue, tighten flow, and ensure signals convert into outcomes.
OPS DELIVERY CHECKLIST (Run Top → Bottom)
1. Diagnose Flow
☐ Map lead journey (entry → follow-up → close) ☐ Identify delays, drop-offs, or manual friction ☐ Determine highest-leverage fix 2. Lead Capture & Routing
☐ Confirm forms connect to spreadsheet/CRM ☐ Tag leads by source or intent ☐ Ensure notifications trigger instantly 3. Follow-Up Automation (AI Ops Lite)
☐ Deploy 1–2 follow-up emails (Lean) ☐ OR deploy 3-step sequence (Full) ☐ Confirm delivery + response tracking 4. Conversion Tracking
☐ Track submissions manually or via dashboard ☐ Log responses, replies, bookings ☐ Identify friction points 5. Ops Alignment
☐ Ensure Media assets match Ops flow ☐ Remove unnecessary steps ☐ Protect margin (time + effort audit) 6. Ops Output Summary
☐ Recommendations for automation or scaling OPS EXIT CONDITION:
Follow-up is consistent and fast Conversion path is clear and measurable System can handle more volume ONE-LINE INTERNAL PRINCIPLE
“Signal creates opportunity. Ops turns opportunity into revenue.”
COMBINED TIMELINE (Retainers)
Phase 1: Activate primary department (Media or Ops)
Phase 2: Bring second department online once momentum is stable
Phase 3: Run Media + Ops together in sync
