If a business is mostly word of mouth, they believe:
“We don’t need more leads, just better ones” So you do not attack their current system.
You position your offer as insurance and leverage, not replacement.
“Word of mouth is great, but you don’t control it. We help businesses turn that reputation into something predictable.”
“Google is your new referral source”
Show them:
How many searches happen monthly How competitors are absorbing demand This is basically word of mouth, but online and scalable.
