LEAD CAPTURE / BRAND IDENTITY — MINIMUM VIABLE EXECUTION
Goal:
Start generating first leads Test A.I.M recommendations in the real world Build case studies for credibility BUILD THE LEAD CAPTURE ASSETS
You don’t need a full funnel yet. Start with minimal assets that produce measurable signals.
Minimum Viable Lead Capture Assets:
One goal: collect email/phone/contact One primary offer: free download, consultation, early access One CTA (clear, above the fold) Something quick to produce: checklist, PDF guide, template, or micro-course Optional: small video or infographic Simple form integrated with a spreadsheet or free CRM (HubSpot free, Airtable, etc.) Start collecting first leads immediately Basic analytics: page views, form submissions, click-throughs Process with A.I.M:
Strategic Audit Prompt → what’s the fastest path to first conversions? System Thinking Prompt → sequence the steps so traffic → lead → follow-up Leverage:
Even a small landing + lead magnet can validate the messaging and prove market demand.
TEST A.I.M RECOMMENDATIONS
Ad Test + A.I.M Strategy
Now, you’re in the feedback loop:
Run Simulation Prompt on landing page and messaging Adjust CTA, copy, or offer based on predicted friction Send small test traffic (social, email, micro-ads) Budget: $5–$50/day per channel Platforms: where audience already is (Instagram, LinkedIn, Meta Ads) Metrics to Track:
Form submissions / leads collected Cost per lead (small budget, just signal) Engagement (if social traffic) Leverage:
Every test gives data to refine A.I.M recommendations Minimal investment, measurable signal, repeatable REPURPOSE AND SCALE
Once first leads and traction are captured:
Reuse brand elements across social and content Turn lead magnet into multiple formats (email sequence, post carousel, short video) Begin stacking in Sales Assistant or Ops Assistant if conversions need follow-up automation Goal:
Build evidence for case studies
