SOP

SIMPLE SOPs (ONE-PAGE, REPEATABLE)

These are not “agency SOPs.” These are operator checklists.

⁠

SOP 1: Local Visibility System

(Word of mouth / invisible online)

Goal: Increase inbound discovery + calls

Steps:

Claim / audit Google Business Profile

Fix NAP, categories, service areas

Upload 10–20 geo-tagged photos

Write 5 local SEO posts (weekly)

Activate review request flow (SMS/email)

Add call + form tracking

Success Metrics:

Profile views

Calls

Direction requests

Reviews added

Time: 3–5 days setup, weekly upkeep

⁠

SOP 2: Conversion System

(Traffic but no conversions)

Goal: Turn visits into leads

Steps:

Audit current site / funnel

Build 1 conversion page (CTA above fold)

Add click-to-call + form

Install tracking (Meta + Google)

Connect follow-up automation (SMS/email)

Test CTA copy + offer

Success Metrics:

Conversion rate

Cost per lead

Time to contact

⁠

SOP 3: Lead Quality System

(Bad leads)

Goal: Filter non-buyers

Steps:

Rewrite offer promise

Add qualification questions (budget, urgency)

Set geo + service filters

Score leads automatically

Route high-quality leads first

Success Metrics:

Close rate

Lead rejection rate

Revenue per lead

⁠

SOP 4: Follow-Up & Booking System

(No-shows / missed calls)

Goal: Capture lost demand

Steps:

Install missed-call text back

Add booking confirmations

Add 24h + 2h reminders

Create no-show recovery flow

Log call outcomes

Success Metrics:

Show-up rate

Appointment booked %

Missed call recovery %

⁠

SOP 5: Reactivation System

(Slow seasons)

Goal: Monetize past customers

Steps:

Import customer list

Segment by last visit date

Create seasonal offer

Launch SMS/email campaign

Retarget past visitors

Success Metrics:

Reactivation rate

Revenue per send

Cost per reactivated customer

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