MEDIA DELIVERY CHECKLIST (Run Top → Bottom)
1. Diagnose Signal
☐ Run Meridian Diagnostic (market, competitors, offer) ☐ Confirm ICP + awareness level ☐ Identify primary differentiation gap 2. Brand Identity (Signal Foundation)
☐ Define brand name + tagline (or validate existing) ☐ Write 1-sentence positioning statement ☐ Select primary color + single typeface ☐ Create lightweight logo or placeholder ☐ Define 3–5 core messages A.I.M Prompts Used:
3. Content Creation (Signal Testing)
☐ Create 1 authority content piece ☐ Create 1 engagement or lead-focused post ☐ Align each post to one message + one CTA A.I.M Prompts Used:
Psychological Calibration 4. Social Media Management (Signal Amplification)
☐ Define posting cadence (2–4x/week) ☐ Apply CTA consistency across posts ☐ Engage selectively (comments, replies) ☐ Track engagement signals (saves, DMs, clicks) 5. Paid Media (ONLY if signal is validated)
☐ Confirm lead capture asset exists ☐ Simulate ad performance pre-launch ☐ Launch 1–2 test creatives ☐ Spend minimum viable budget 6. Media Output Summary
☐ Signal summary: what resonated / what didn’t ☐ Language insights for future copy ☐ Recommendation: continue Media or activate Ops MEDIA EXIT CONDITION:
Leads, engagement, or clear signal patterns exist OR messaging is validated enough to scale 
