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Niching

NICHING
What Actually Changes Per Niche (Very Minimal)
Only 3 things change:
1. Pipeline stage names (cosmetic)
2. Calendar name (cosmetic)
3. SMS language (tone + service type)
The logic stays identical.

How to Support Multiple Niches Without Rebuilding
You do NOT create separate snapshots per niche at first.
You create:
• ONE master snapshot
• Multiple message variants

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