DELIVERY TIMELINE (TIED TO SOPs)
MEDIA-FIRST TIMELINE (2–3 Weeks)
Week 1 – Signal Foundation
Positioning clarification Week 2 – Signal Testing
Initial posting & engagement Week 3 – Signal Amplification (If Needed)
Small paid test or boosted content Recommendation: continue Media or activate Ops OPS-FIRST TIMELINE (1–2 Weeks)
Week 1 – Flow Control
Lead capture & routing setup Follow-up automation live Conversion tracking active Week 2 – Optimization & Protection
Response-time improvements Readiness check for scaling Media