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Delivery Timeline

DELIVERY TIMELINE (TIED TO SOPs)

MEDIA-FIRST TIMELINE (2–3 Weeks)

Week 1 – Signal Foundation
Positioning clarification
Brand identity (lean)
Messaging alignment
Week 2 – Signal Testing
Content creation
Initial posting & engagement
Lead capture asset live
Week 3 – Signal Amplification (If Needed)
Small paid test or boosted content
Signal review & insights
Recommendation: continue Media or activate Ops

OPS-FIRST TIMELINE (1–2 Weeks)

Week 1 – Flow Control
Lead capture & routing setup
Follow-up automation live
Conversion tracking active
Week 2 – Optimization & Protection
Bottleneck removal
Response-time improvements
Readiness check for scaling Media

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