WHAT THIS OFFER ACTUALLY IS
You are turning invisible referrals into measurable demand.
They already get customers.
They just don’t see:
You fix that without ads.
THE OFFER (CLIENT-FACING)
Name it something neutral and safe:
Referral Protection System
Avoid “marketing,” “lead gen,” or “ads.”
DELIVERABLES (SIMPLE + TANGIBLE)
1. Google Business Optimization (CORE)
This is not cosmetic. This is functional.
You do:
Correct primary & secondary categories Business description rewritten for intent Add services with keyword phrasing Upload 15–25 real photos (geo-tagged if possible) Enable messaging + call tracking Outcome they understand:
“You show up correctly when people search you.”
2. Review Velocity System (NOT JUST REVIEWS)
You’re not begging for reviews. You’re controlling timing.
You do:
Create a simple SMS/email review request flow Trigger it after completed jobs Filter unhappy customers to private feedback Outcome they understand:
“Your reputation compounds instead of stagnates.”
3. Call Tracking (THIS IS THE MAGIC)
This is where interest spikes.
You do:
Assign a tracking number to Google listing Identify referral leakage Outcome they understand:
“You see how many customers you never knew you missed.”
This alone sells upgrades.
HOW YOU RUN IT (STEP-BY-STEP SOP)
Day 1–2: Audit & Access
Request Google Business Manager access (manager role) Snapshot baseline metrics Day 3–5: Setup
Day 6–14: Observe
Note missed opportunities HOW YOU PRESENT RESULTS (THIS IS KEY)
You don’t say:
“Look how many leads we got you.”
You say:
“Here’s how many people tried to reach you.”
Then show:
Searches that didn’t convert This creates self-realization.
HOW THIS LEADS TO PAID WORK (NATURALLY)
At the end, you ask ONE question:
“Do you want to capture more of what’s already happening?”
If yes → upsell:
If no → you still delivered value and earned trust.
PRICING (KEEP IT LOW, BUT NOT FREE)
Free feels unserious.
Recommended:
Or free with testimonial permission Price anchors seriousness.
WHY THIS WORKS (REALITY CHECK)
Word-of-mouth businesses hate ads They love seeing data they didn’t have You’re not changing how they operate.
You’re making it visible.
