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TRENDR
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Pricing: Media Department
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Order Of Ops
LEAD CAPTURE
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Order Of Ops

SKILL STACK- in order: 1-8 Keys
Task
Tool / Method
Purpose
Department
Brand Messaging
A.I.M Simulation + Trust Prompt
Define value, differentiation
Media
Logo & Visuals
Canva / Figma
Quick, reusable, cohesive identity
Media
Landing Page
GHL
Minimal conversion asset
Media
Lead Magnet
PDF / Checklist / Mini-course
Incentivize signups
Media
Form + CRM
GHL
Collect leads efficiently
Ops
Traffic Test
Meta/IG Ads, LinkedIn posts
Validate messaging + capture early leads
Media
Measure
Google Analytics / Form submissions
Early KPI tracking
Media
Adjust
A.I.M Simulation → refine copy
Optimize before scaling
Ops
There are no rows in this table
⁠

KEY PRINCIPLES

Small, fast, measurable — no large campaigns or multi-page funnels yet
Always guided by A.I.M — each step tests a strategic hypothesis
Repurpose everything — content, visuals, lead magnet, social posts
Document results — first 5–10 leads, conversion rates, friction points → case studies

START WITH DIAGNOSTICS

(MERIDIAN)

Why: Before you do anything else, you need to know what is really happening — even if the client is new. Without signal, every effort is guesswork.
Action Plan:
For clients with data → do a full diagnostic: website, social, ads, audience, revenue (if applicable).
For new clients → do a market & competitor diagnostic: validate demand, positioning, and category gaps.
Deliverables:
Quick audit report
3–5 key insights
Suggested priority actions
Leverage: Even a small Meridian diagnostic is enough to justify your value and create the first case study.
⁠

DETERMINE THE CLIENT’S “ENTRY POINT” SERVICE

You can use a simple criteria matrix:
Client Stage / Needs
First Department to Activate
Why
New business / idea-stage
Brand Identity + Lead Capture (TRENDR Media + TRENDR AI)
You need a foundation to attract your first leads and establish identity
Existing brand / low leads
A.I.M Strategy + Lead Capture
Data exists but needs direction and a functional entry point
Existing brand / strong traffic, low conversion
Sales Assistant + System Thinking
They need revenue & ops intelligence more than content
Established brand / chaotic ops
Ops Assistant + Stack Management
Prevents leaks, fixes margins before scaling spend
There are no rows in this table
⁠
Rule of Thumb: Start where the biggest pain + fastest visible results intersect.
Pain = revenue loss, confusion, or poor lead flow
Fast visible results = what you can solve in 1–2 weeks and show as a mini case study
⁠

CLIENT MINIMAL INVESTMENT SEQUENCE

⁠

Step 1: Meridian Diagnostic

Quick, inexpensive audit
Output = “north star” for all other departments

Step 2: Lead Capture / Brand Identity
LEAD CAPTURE
⁠
⁠

Build minimum viable assets for traction
Create first touchpoints to test A.I.M recommendations
Use small budgets and reusable templates

Step 3: Social & Content (TRENDR Media)

Post small, strategic content pieces based on Meridian + A.I.M insights
Focus on 1 platform, 1 goal (leads, clicks, signups)
Measure conversion instead of likes

Step 4: Sales / Revenue Ops (TRENDR AI)

Activate Sales Assistant for follow-ups and messaging
Use Ops Assistant if there’s leakage or mismanaged workflow
Stack Management comes in after first two stages to ensure scaling without chaos
⁠

HOW TO IDENTIFY WHAT DEPARTMENT THEY NEED FIRST

Quick Assessment Framework (5 Questions)

Do they already have leads or traffic? → if no → Lead Capture / Brand Identity
Are leads converting to customers? → if no → Sales Assistant / A.I.M Strategy
Are campaigns or content confusing / inconsistent? → if yes → Social + Content / Brand Identity
Are operations or tools chaotic? → if yes → Ops Assistant / Stack Management
Do they have historical data to leverage? → if yes → A.I.M Strategy / System Thinking
Use this to prioritize: always start with where the client will see a quick, measurable win.

CASE STUDY STRATEGY (Trial & Error)

Since you’re starting out, deliver smaller scopes but capture measurable results:
Meridian → “We found X friction, we fixed Y, leads increased Z%”
Lead Capture → “We created a test funnel, first 10 leads converted in 48h”
Social → “We posted 5 strategic pieces, reach + engagement improved by 30%”
Sales Assistant → “Follow-up automation increased appointment booking by 20%”
These mini-wins become your proof for bigger retainers later.
⁠

SUMMARY

Always start with diagnostics (Meridian).
Pick the department that fixes the biggest pain fastest.
Activate minimal assets first to test A.I.M recommendations.
Use data + measurable results to expand services department by department.
Document everything for your own case studies and credibility.

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