QUESTION → ANSWER → SYSTEM → SOP
1. “We rely on word of mouth”
Problem: Low visibility / no inbound engine
System to Deploy:
Local Visibility System
SOP:
SOP 1 – Local Visibility System
Primary Tools:
Google Business optimization 2. “We get traffic but no one converts”
Problem: Traffic leaks
System to Deploy:
Conversion System
SOP:
SOP 2 – Conversion System
Primary Tools:
3. “We tried ads and it didn’t work”
Problem: Bad offer, bad targeting, no structure
System to Deploy:
Offer + Relaunch System
SOP:
SOP 3 – Lead Quality System
(paired with Conversion SOP if needed)
Primary Tools:
4. “We’re slow during certain months”
Problem: No reactivation or seasonality planning
System to Deploy:
Reactivation System
SOP:
SOP 5 – Reactivation System
Primary Tools:
5. “We’re busy but it’s not consistent”
Problem: Demand spikes, no control
System to Deploy:
Demand Control System
SOP:
SOP 1 – Local Visibility System
+
SOP 4 – Follow-Up & Booking System
Primary Tools:
6. “We get leads but they’re low quality”
Problem: Wrong people responding
System to Deploy:
Lead Quality System
SOP:
SOP 3 – Lead Quality System
Primary Tools:
7. “People call but don’t show up”
Problem: No confirmation or reminders
System to Deploy:
Follow-Up & Booking System
SOP:
SOP 4 – Follow-Up & Booking System
Primary Tools:
Appointment confirmations 8. “We’re booked but undercharging”
Problem: Pricing + positioning
System to Deploy:
Revenue Optimization System
SOP:
SOP 2 – Conversion System
(offer + pricing revision)
Primary Tools:
9. “We don’t know what’s working”
Problem: No visibility
System to Deploy:
Attribution & Reporting System
SOP:
SOP 2 – Conversion System
Primary Tools:
10. “Our competitors are everywhere”
Problem: Perceived market dominance
System to Deploy:
Local Authority System
SOP:
SOP 1 – Local Visibility System
Primary Tools:
ONE-LINE RULE TO REMEMBER
Every answer map to ONE PRIMARY SOP.
At most, you stack ONE secondary SOP.
If you stack more than two → you’re over-serving.
HOW YOU USE THIS IN REAL LIFE
Match answer → system → SOP That’s how TRENDR scales locally without chaos.
