1.6 Weekly Team Reports
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1.6 Weekly Team Reports
211203 Weekly Report

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Dan

Reports:
Bill
⁠
/
Dan
⁠
/
Liz
⁠
/
Terri
⁠
⁠

Top weekly accomplishments

App content
Delivered 5-min cut of the app intro video
First draft of full 20-minute webinar ready; will be completed next week with graphics and screen recordings. Collaborating with Justin and Bill on this
Content meeting w/ Justin—identified 4 areas we’ll be supporting:
Onboarding welcome screens
“Tips” placed strategically throughout the app
New one-page site copy revisions
Email communications w/ current users and waitlist
Landing page for 5-minute version is in the works—I directed Justin on formatting and he built the page on RS site
Metrics
Met w/ Terri to walk her through collecting several weekly metrics not currently automated
Got Terri access to FB page, Twitter and ActiveCampaign (FSC email system) so she can pull stats weekly on Thursdays EOD
Roughed out simple metrics dashboard so we can track progress week over week on all top-line stats
Got designer started on lead magnet redesign (1 week turnaround time)
Autonomy meeting to realign priorities around app ads
Edited social video from Friday’s Q&A session with Josh
FSC
Synced up with Liz on site membership system + donations
Checked out GoDaddy charges for Richard

Weekly Targets

Highest priority

App videos + promo
Get landing page for 5-minute video done and published. This is the first page we’ll be pushing leads to
Full webinar, 20 min or so, with the addition of screen recordings
7P insert video for Day 4
Finish all screen recordings with with Justin (might be the following week, depending on Justin’s availability)
Particular focus on audio quality. Match it as close as possible to lav mics from Friday
Web3 video (recorded on Friday with Josh R.) done and released on Tuesday
App content
w/ Liz and Bill, finalize usable text for 4 areas described above:
Onboarding
Tips
One-page site copy
Initial round of email communications
Metrics
Top-level numbers collected and presentable on Monday
Automate everything that’s possible to automate, beyond what Terri is collecting
Support lead magnet designer in any way needed
Direct Autonomy on next iteration of ad plan, expanding beyond FB: Instagram, YouTube to start with
Map out creative assets needed for that
Pull latest style guide from Justin’s site redesign to match new ads
Potentially revise app demo videos into ads. New graphics?
7P accounting — get Autonomy and FSC paid

Near term

App focus
Work w/ Liz on customer service/questions line — develop SOP for responding to folks on Slack/Email/Kajabi
Rough out a content calendar for app promo
Email schedule
Social accounts
Continue consulting on FSC streaming setup for January
May be able to sell the webinar directly on the FSC site through Woocommerce, the platform that already there. Talked to Liz about this last week. Test an implementation.

Bullpen

Work out messaging on the app’s “free trial” period for current users
App metrics
Work out Firebase and Google Analytics targets to get a dashboard of KPIs going — always up to date, automated
Overhaul Autonomy reporting mechanism — NEED month over month for KPIs
Key terms to search and associated topics to create lookalike audiences
Map out additional ad creative needs for next round of ad spend
Project management tool through the end of the year
Get R set up as premium instructor on Udemy

Reports:
Bill
⁠
/
Dan
⁠
/
Liz
⁠
/
Terri
⁠
⁠


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