1.6 Weekly Team Reports
211119 Weekly Report

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Top weekly accomplishments

App content
Worked w/ Stephen E. on color/audio correction for final versions
Ongoing work on 5-min and full webinar versions of the video
Ran an analysis of Beta cohort against paid cohort for 7P course
Sent notes to Bill
Reporting meeting w/ Terri and Bill — she will bring in stats on weekly and monthly schedules.
Started building Google sheet to collect latest metrics (will be automating these as much as possible)
Grabbed social handles for Intentio on Twitter, Instagram, FB
Backed up current site install including files and database
Brought all themes and plugins up to date
Updated Wordpress
Live broadcast research for Jan. cycles summit on YouTube—sent Bill notes on recommended streaming setup
Got Liz access to hello@drrichardsmith.com email inbox, so she can monitor support requests on that line

Weekly Targets

Highest priority

App video edit — three cuts, in order of priority
Shorter edit, 5 min. max. Done by this Friday, ideally
Full webinar, 20 min or so, with the addition of screen recordings
7P insert video for Day 4
Finish all screen recordings with with Justin (might be the following week, depending on Justin’s availability)
Particular focus on audio quality. Match it as close as possible to lav mics from Friday
App content
Justin sent a wireframe of the front-end site—confer with that side on possibly creating this site ASAP. Would not be difficult.
Autoresponders set up in MailChimp for new waitlist members
Metrics template set up and ready for Terri to start adding metrics the following week
Updated lead magnet design
Plan w/ Bill on communication w/ latest cohort of 7PSI students
7P accounting — get Autonomy and FSC paid

Near term

App focus
Work w/ Liz on customer service/questions line — develop SOP for responding to folks on Slack/Email/Kajabi
Rough out a content calendar for app promo
Email schedule
Social accounts
Next iteration of ad plan, expanding beyond FB: Instagram, YouTube to start with
Map out creative assets needed for that
What do we have on the brand so far that we can pull in?
Potentially revise app demo videos into ads. New graphics?
Continue consulting on FSC streaming setup for January—what will Lars’ involvement be?
Get R set up as premium instructor on Udemy


Work out messaging on the app’s “free trial” period for current users
App metrics
Work out Firebase and Google Analytics targets to get a dashboard of KPIs going — always up to date, automated
Overhaul Autonomy reporting mechanism — NEED month over month for KPIs
Key terms to search and associated topics to create lookalike audiences
Map out additional ad creative needs for next round of ad spend
Project management tool through the end of the year


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