1.6 Weekly Team Reports
211112 Weekly Report

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Top weekly accomplishments

Video pre-production
w/ Liz, wrote script for video shoot to set narrative and beats to hit
Technical + creative planning with Stephen Eckelberry — sent him composition notes to accommodate video graphics in the edit
Confirmed room booking at Embarc w/ Justin
Planning meetings w/ Bill and Justin
Started on graphics and screen recordings for video edit
Motion graphics training for graphs
Conferred on Friday directly with Stephen on set
7PSI course metrics
Created two additional dashboards for public and internal metrics review
Sent all learnings + raw data over to Jim Barnish
Udemy research (will be reporting on this Monday)
Clipped video post for social media on Friday

Weekly Targets

Highest priority

App video edit — three cuts, in order of priority
Shorter edit, 5 min. max. Done by this Friday, ideally
Full webinar, 20 min or so, with the addition of screen recordings
7P insert video for Day 4
Collaborate with Justin on screen recordings, grab all assets needed
Particular focus on audio quality. Match it as close as possible to lav mics from Friday
w/ Bill — strategy planning through the end of the year
Map out our path to 1,000 users based on expected conversion rates of current list, affiliate etc.
Updated lead magnet design (designer is back in touch; confer with Bill—app colors, or DRS branding?)
Grab social media handles for Intentio
Plan w/ Bill on communication w/ latest cohort of 7PSI students
Autonomy ad objectives and budget agreed upon
Get R set up as premium instructor on Udemy
7P accounting — get Autonomy and FSC paid

Near term

App focus
Work w/ Liz on customer service/questions line — develop SOP for responding to folks on Slack/Email/Kajabi
Advise on app site landing page / funnel map
Rough out a content calendar for app promo
Email schedule
Social accounts
Need a new ad plan. Explore other platforms: Instagram, YouTube to start with
Map out creative assets needed for that
What do we have on the brand so far that we can pull in?
Potentially revise app demo videos into ads. New graphics?
Deliver the assets to Autonomy we described in last meeting
Work out FSC needs for year-end event


Work out messaging on the app’s “free trial” period for current users
App metrics
Work out Firebase and Google Analytics targets to get a dashboard of KPIs going — always up to date, automated
Overhaul Autonomy reporting mechanism — NEED month over month for KPIs
Key terms to search and associated topics to create lookalike audiences
Map out additional ad creative needs for next round of ad spend
Project management tool through the end of the year


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