211217 Weekly Report

For the week ending December 17, 2021

RMSI Team Weekly Highlights

App and content teams fully aligned:

Justin is currently designing and building site; Liz, Dan and Bill are providing copy

Target end of next week:

landing page up and running, ready for traffic

Onboarding text in place

Autoresponders set for new waitlist/app users

DRS list continues to hit growth targets: 2,167 currently, will hit 2,500 by EOY

FSC “Giving Tuesday” promo out—brought in 21 renewals, 11 new members and 2 new Analyst members

Team’s Weekly Detailed Reports

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Bill⁠

Dan⁠

Liz⁠

Terri⁠

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Metrics

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RMSI Social Metrics⁠

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RSMI Web Traffic⁠

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RMSI YouTube Analytics⁠

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FSC Social Metrics⁠

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FSC Web Traffic⁠

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FSC YouTube Analytics⁠

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Priority Weekly Targets

Brand

Suite of app content done and deployed (pending Justin’s new site design done and ready)

Videos published and on landing page (pushing either to waitlist or directly into app, depending on app readiness)

Site text ready for primetime, including onboarding and email autoresponders

25% of ad budget will start to go toward app (rather than building DRS list)

Organization

Metrics refresh with Dan and Terri—will be pulling in top-level stats for DRS and app

2022 budgets

FSC

Newsletter and social posts published

Jan. event planning

Ongoing marketing manager search

Gallery

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