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211001 Weekly Report

Dan

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

Top weekly accomplishments

7PSI Promo

Delivered animated voice-over video narrated by Josh Rhodes

Optimized sales page for mobile viewing

Created Zapier automation to pull sales into spreadsheet for metrics report

Delivered 7 promo videos, one for each Principle (to be used for ads and as content)

Directed Autonomy on ads for social

Ongoing collaboration w/ Liz and Bill on messaging and language used in the launch

Webinar prep

FB ad library research to supply Autonomy with new ad creative

Designed template for PowerPoint presentation for the webinar

Pre-production in Kajabi: started registration page; streaming page; signup box

YouTube channel overhaul

Added 5 7PSI promo videos

Created playlist for all 7PSI-related content going forward

Custom thumbnails for all videos

Annotations and end screens for all videos to interlink

Captions for all videos

All descriptions point to landing page

Reclaimed access to Google Analytics account (will be sharing with the rest of the team)

Got access to RiskSmith Mailchimp; audience overlaps with Dr. Smith list by 85%

Meeting w/ Autonomy on campaign support through Oct. 18 (when course begins)

Weekly Targets

7PSI metrics — full rundown of our learnings from the ongoing campaign

Including inbound traffic analysis on Google Analytics (with internal traffic filtered out)

Webinar prep

Finish template design and build the presentation w/ Bill and Liz

Finish registration page (early in the week)

Design new graphics for FB ads for webinar

Deliver new creative to Autonomy for use this week

7PSI promo

Build out email automation for new subscribers

Add course promo to site homepage

Finish affiliate delivery — email copy set; affiliate codes in place and tested

Finish new sticky header on landing page design

7PSI ads

Keyword research in FB ads library; deliver new tailored audiences to Autonomy for testing

Full review of Autonomy’s current ads; get approval requirement for all creative

Google ads

Revisions to course

Add new “holy grail” portfolio that Richard created

Draft portfolio PDF for delivery during the course

Add captions to the videos

Get Richard, Terri, Bill all added as managers for Google Analytics account

App

Check on Shape of Risk page metrics with the text intro in place

w/ Liz, work out script and recording mechanism for app tutorial videos

Check w/ designer on revised lead magnet design

Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

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