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210820 Weekly Report

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Dan

Reports:
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Top weekly accomplishments

7PSI Promo
Sales campaign planning: identified all assets needed, mapped funnels
Pursued video testimonials from first cohort; will have 4-5 this week
Guided Alec in gathering these
Went through all surveys from first cohort and pulled 15 best wins from students
Continued review of MPP’s landing page design
Started trailer revisions based on notes + 15-second-cut of trailer; both will be done this week
W/ Alec, mapped out tutorial videos needed for the app
Created for designers to refer to
Delivered that to designer, now at work on upgrading lead magnet
Built design template for quote posts that we can use on social media
Clipped video for social platforms on Friday
Delivered 7PSI “welcome” video to Liz for transcription

Weekly Targets

7PSI promo
All-out focus on building assets needed for sales campaign
All email funnels set up; draft copy w/ Liz and Bill
Trailers done and approved
MPP will finish landing page build by end of week
Receive all video testimonials and add to landing page
Paid promo plan in place w/ Autonomy
Revisions to course
Make all edits needed to course to align with the app
Prepare transcripts for download
Set up products in Kajabi to fulfill all 3 tiers of course
Build an onboarding survey for the next cohort
Add captions to videos on Kajabi
Review Udemy for possibly syndicating course materials (lower priority but keep on the list)
Get Richard’s office video setup done so we can record by Friday
App
Record tutorial videos for the app w/ Alec
Explore histogram widget as a lead generation tool
Ads
New lead magnet design from designer on the way next week; get that in place ASAP
Streamline ad results reporting. Eliminate all confusions
Google ads as well — get access to full performance stats from Joshua
List-building
Review proposed tag structure for Kajabi — we need to be able to segment effectively
Quick revision to current lead magnet
Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:
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