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211008 Weekly Report

Dan

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

Top weekly accomplishments

7PSI Promo

Designed new suite of FB ads; delivered to Autonomy for setup

w/ Bill, prepared all materials needed for affiliate offer from Autonomy; they’ll be mailing their list of 10k on Tuesday Oct. 12

Directed Autonomy on ads for social

Delivered YT versions of Principles for Justin as a guide for app tutorial videos

Designed “sticky” header for sales page and installed

Webinar prep

Set up Zoom account for hosting the stream

Built webinar pipeline — registration + confirmation + hosting pages

Set up in Kajabi to bring users through the sequence

Wrote emails in webinar delivery sequence

Delivered PowerPoint template to Bill and Liz for collaboration

Delivered thorough outline for Josh Rhodes

Course revisions

Set up new portfolio in video edit

Started prep on PDF for

Built RISK Rituals web page

Shared Google Analytics access with Bill, Terri, Liz

Meeting w/ Autonomy on campaign support through Oct. 18 (when course begins)

Weekly Targets

Webinar

Pull together all PowerPoint elements

Run through test session with Bill, Liz

Get welcome video from Richard (at Monday meeting); add to registration page

Tweak registration page as needed to improve conversion rate

Make sure Autonomy delivers “ringer” audience for the livestream

Reach out to Annie for same reason

Webinar live on Thursday 11am

7PSI metrics — full rundown of our learnings from the ongoing campaign

Including inbound traffic analysis on Google Analytics (with internal traffic filtered out)

7PSI promo

Affiliate offer out to Autonomy list on Tuesday

Build out email automation for new subscribers

Keyword research in FB ads library; deliver new tailored audiences to Autonomy for testing

Full review of Autonomy’s current ads; get approval requirement for all creative

Google ads

Revisions to course

Finish adding new “holy grail” portfolio that Richard created

Finish portfolio PDF for delivery during the course

Add captions to the videos

App

Check on Shape of Risk page metrics with the text intro in place

w/ Liz, work out script and recording mechanism for app tutorial videos

Check w/ designer on revised lead magnet design

Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

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