1.5 Weekly Team Reports NEW
210827 Weekly Report

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Top weekly accomplishments

7PSI Promo
Conceived and executed new lead magnet: investment “gut check”
Drafts of “principles” promo videos, to be used in ads and email
Got in 2 additional testimonials from Alec; delivered to Autonomy
Continued directing MPP on landing page; production version done by Tuesday
Nearly done with two new trailer versions: updated based on notes + 15-second-cut of trailer
Created showcase PDF of all course rave reviews from first cohort
Created email sequences in Kajabi for 7PSI course delivery and promo
Worked out segmentation of current list for promo sequence
Mapped promo needs based on current funnels
Produced Richard’s new video setup for Friday calls
Edited and sent cut of video with the new setup
Got both that and directed over to app’s Cloudflare
Both now redirect to the histogram landing page
RISK Rituals: graphics done; posted article to site (directs to histogram landing page)
Updated course wait list CTA on site
Got source of brand illustrations and identified several additional examples for future use

Weekly Targets

7PSI promo
All-out focus on building assets needed for sales campaign
Email sequences populated w/ current text
Landing page DONE (draft by Tuesday; final by Friday)
Both trailers done and on landing page (get these by Tuesday latest)
Testimonials done and in place on the landing page
Principles videos done and in place on the landing page
Also delivered to Autonomy for use as ads
Checkout page done
All sequences tested — bring in Autonomy for this as well
“Ad” in FSC newsletter?
Autonomy: lookalike audiences for FSC list and scraping
Revisions to course
Make all edits needed to course to align with the app — including portfolio update
Check out all “forum” options. Native in Kajabi? Telegram? Discord?
Prepare transcripts for download
3 tiers all identified and locked in; Kajabi products set up and tested
Build an onboarding survey for the next cohort
Add captions to videos on Kajabi
Review Udemy for possibly syndicating course materials (lower priority but keep on the list)
New lead magnet up and ready for use
Record tutorial videos for the app w/ Alec
Explore histogram widget as a lead generation tool
New lead magnet design from designer on the way next week; get that in place ASAP
Streamline ad results reporting. Eliminate all confusions
Google ads as well — get access to full performance stats from Joshua
Review proposed tag structure for Kajabi — we need to be able to segment effectively
Quick revision to current lead magnet
Get “Dr. Smith” branding on the site so we can secure the TM
See if Medium makes sense as an outlet for Richard’s “rabbit hole” pieces
Do an audit of our email subject lines. Want to maintain our current high open rates


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