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210903 Weekly Report

Dan

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

Top weekly accomplishments

7PSI Promo

Delivered updated cut of trailer; ready for promo use

Finished cutting first of new “principles” videos; tweaked based on Bill’s notes and will complete all 7 by Tuesday

Finished 15-second cut of the trailer; used for ads

Continued directing MPP in their landing page build; should be complete by EOD Tuesday

Built out Liz’s current email promo sequence inside Kajabi; to be edited and designed early this week

Built 7PSI checkout page, based on research of successful models

Led meeting w/ Autonomy focused on activating the FSC audience when we launch 7PSI

Delivered Palantir “gold” video for social networks

Weekly Targets

7PSI promo

Receive finished landing page from MPP

Immediately, flow in the latest sales page copy from Liz and Bill

Finish “principles” video series

Email sequences populated w/ current text

Finish checkout page design

Get finished testimonials in place on sales page

Test all sequences w/ Autonomy’s assistance

7PSI ads

Get agreement on ad and funnel structure w/ Autonomy

Deliver any needed FSC info to them to activate that audiences

Deliver 15-second trailer cut

Deliver principles videos to them as well, for ads

Work out “ad” in FSC newsletter

7PSI sales

Test Autonomy’s metrics tools — heatmap on the page, Google Analytics on all landing pages

Revisions to course

Make all edits needed to course to align with the app — including portfolio update

Check out all “forum” options. Native in Kajabi? Telegram? Discord?

Prepare transcripts for download

3 tiers all identified and locked in; Kajabi products set up and tested

Build an onboarding survey for the next cohort

Add captions to videos on Kajabi

Review Udemy for possibly syndicating course materials (lower priority but keep on the list)

Check w/ designer on revised lead magnet design

w/ Liz, finish RISK Rituals for the week

App

Record tutorial videos for the app w/ Alec

Get “Dr. Smith” branding on the site so we can secure the TM

See if Medium makes sense as an outlet for Richard’s “rabbit hole” pieces

Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

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