1.5 Weekly Team Reports NEW
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210924 Weekly Report

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Dan

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Top weekly accomplishments

7PSI fully launched and on sale!
7PSI Promo
Finished design of sales page w/ contributions from Bill and Liz
Optimized sales page for mobile viewing
Connected Stripe as credit card processor for transactions
Extensive testing to make sure the sales sequence was bulletproof
Delivered 7 promo videos, one for each Principle (to be used for ads and as content)
Directed Autonomy on ads for social
Worked out automation and segments for delivering course promo emails
Feedback to Autonomy on the ad materials they’ve been creating
Pulled headshots for Richard from most recent photo shoot
Ongoing collaboration with Liz and Bill on email campaigns, both broadcast and automated
Meeting w/ Autonomy on campaign support through Oct. 18 (when course begins)
Started metrics report template for current campaign — high target for early next week
Created RISK Rituals article page on the site

Weekly Targets

7PSI metrics — full rundown of our learnings from the ongoing campaign
Increase visibility on specific conversion points. Which ads and which emails produced best results?
7PSI promo
Complete voiceover promo video from audio that Josh Rhodes recorded
Build out email automation for new subscribers
Reach to FSC and RiskSmith audiences
Add course promo to site homepage
7PSI ads
Full review of Autonomy’s current ads; get approval requirement for all creative
Oversee Autonomy’s ad strategy — particularly for Principles videos
Deliver voiceover promo as ad material
Google ads?
Revisions to course
Add new “holy grail” portfolio that Richard created
Draft portfolio PDF for delivery during the course
Add captions to the videos
w/ Bill, pre-production plan for 7PSI webinar broadcast
Set up the affiliate system in Kajabi; Bill will be reaching Richard Grove about it
App
w/ Liz, work out script and recording mechanism for app tutorial videos
Check w/ designer on revised lead magnet design
Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:
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