1.5 Weekly Team Reports NEW

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210924 Weekly Report

Dan

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

Top weekly accomplishments

7PSI fully launched and on sale!

7PSI Promo

Finished design of sales page w/ contributions from Bill and Liz

Optimized sales page for mobile viewing

Connected Stripe as credit card processor for transactions

Extensive testing to make sure the sales sequence was bulletproof

Delivered 7 promo videos, one for each Principle (to be used for ads and as content)

Directed Autonomy on ads for social

Worked out automation and segments for delivering course promo emails

Feedback to Autonomy on the ad materials they’ve been creating

Pulled headshots for Richard from most recent photo shoot

Ongoing collaboration with Liz and Bill on email campaigns, both broadcast and automated

Meeting w/ Autonomy on campaign support through Oct. 18 (when course begins)

Started metrics report template for current campaign — high target for early next week

Created RISK Rituals article page on the site

Weekly Targets

7PSI metrics — full rundown of our learnings from the ongoing campaign

Increase visibility on specific conversion points. Which ads and which emails produced best results?

7PSI promo

Complete voiceover promo video from audio that Josh Rhodes recorded

Build out email automation for new subscribers

Reach to FSC and RiskSmith audiences

Add course promo to site homepage

7PSI ads

Full review of Autonomy’s current ads; get approval requirement for all creative

Oversee Autonomy’s ad strategy — particularly for Principles videos

Deliver voiceover promo as ad material

Google ads?

Revisions to course

Add new “holy grail” portfolio that Richard created

Draft portfolio PDF for delivery during the course

Add captions to the videos

w/ Bill, pre-production plan for 7PSI webinar broadcast

Set up the affiliate system in Kajabi; Bill will be reaching Richard Grove about it

App

w/ Liz, work out script and recording mechanism for app tutorial videos

Check w/ designer on revised lead magnet design

Do an audit of our email subject lines. Want to maintain our current high open rates

Reports:

Bill⁠

Dan⁠

Liz⁠

Terri⁠

⁠

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