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Use other external distribution
To rely on other people’s distribution to spread the message of our product.
This distribution can be – a value addition to the distributor or the distributor’s network.
Question
– How do we identify an external distribution network?
Steps to find a distribution channel:
Distributors who share the same
information goal
as us
Distributors who have the same end audience as us
Distributors who are selling something different and our product is value accretive
Distribution channels that our ICPs are present in
Distribution channels that we are also active on, but don’t have a presence
Distribution channels
Name
Notes
ICP
Platform
Name
Notes
ICP
Platform
1
DeFi Report
2
Page 2
3
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