Working Sheet [Aishwarya]

Content Bucket

1. Podcast Video

📝 Type: YouTube video

🎥 Design: Long form video that is 40 to 60 minutes long. This piece of content should be our TOP most priority. The video for the podcast should be engaging and informative, and it should provide viewers with valuable insights into the financial world.

The aesthetics and vibes of the podcast should be sophisticated, professional, and trustworthy. The editing should be clean and polished, with no unnecessary distractions. The overall tone of the video should be serious and informative, but it should also be engaging and easy to follow.

☑️ Tip: Use the following while editing:

Charts and graphs - to visualize complex data

Text animations - to highlight important points

Music and sound effects - to make it more engaging

Color grading - to make the video look more professional

Vector icons/ PNGs/ Illustrations - to add a touch of visual interest to the video

Transitions - to move from one scene another (must be subtle and used rarely)

B-rolls - only when referring to a person or a particular scene (must be used rarely)

Clickbaity thumbnail - use bright colors, bold text, and exaggerated images or facial expressions. Is designed to be eye-catching and to entice viewers to click on the video.

⏰ Frequency: 1 per month

📹 Production: AA & SR

🎬 Edit: AG

2. Podcast Teaser/ Intro

📝 Type: YouTube video + Instagram reel

🎥 Design: Long form video that is 2 to 3 minutes long for YouTube and 40 to 60 seconds for Instagram. The teaser should be visually appealing and create a sense of anticipation and excitement for the full episode. Clip all the juicy parts from the podcast with fast-moving action cuts.

☑️ Tip:

Start with a strong hook - compelling question, a thought-provoking statement, controversial opinion, something that's currently trending

Glimpse of the episode - give viewers a taste of what they can expect to learn, but don't give away too much

End with a CTA - tell the viewers when and where they can listen to the full episode

⏰ Frequency: 2 per episode (Horizontal + Vertical)

📹 Production: AA & SR

🎬 Edit: AG

3. Podcast Reels

📝 Type: YouTube shorts + Instagram reel

🎥 Design: The primary goal is to capture the viewer's attention in the first few seconds and keep them watching until the end. Once the viewers are hooked the CTA should redirect them to the full episode.

The secondary goal is to create educational, informative content and showcase the brand's personality and culture.

☑️ Tip:

Start with a strong hook

Clickbaity thumbnail

End with a CTA

Clip all the juicy parts from the podcast

Music - use upbeat, dramatic, suspense, intense music

Transitions + effects - to make the video more engaging and fast

Captions - to make the reel engaging and accessible to all viewers

Animations - to illustrate complex concepts or data and add a personality to the reel

Keep it short - reels are limited to 60 to 90 seconds, so it's important to get to the point quickly

Collaboration reel- make a collaboration reel with the guest’s IG account or their company account. They must have a similar audience to ours and create content that is relevant to our brand.

⏰ Frequency: 2-3 per episode

📹 Production: AA & SR

🎬 Edit: AG

4. Game series

📝 Type: YouTube video + Instagram reel

🎥 Design: Games can help reveal the true personality of our guest and how they perform under pressure. A fun gaming series can be a valuable and engaging learning experience for listeners.

☑️ Tip: use progress bar, timer, score board while editing

⏰ Frequency: 2 per episode (Horizontal + Vertical)

📹 Production: AA & SR

🎬 Edit: AG

5. Clips from the Podcast

📝 Type: YouTube video

🎥 Design: Clips or timestamps from the podcast that are can make sense on its own. Choose clips that are informative, engaging, and relevant to the audience. This will help to reach a wider audience while we make the most from the content without spending a lot of time and efforts.

☑️ Tip: Reuse clips from the podcast that are already edited

⏰ Frequency: 1-2 per episode

📹 Production: AA & SR

🎬 Edit: AG

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