PYOR Marketing Plan

Build our own distribution

To build our own distribution channel to market our data product.

⁠

Question – How do we build our own distribution channel?

Steps to build a distribution channel

Find out where our ICP exists

Find out what they consume

Create platform-specific content that our ICPs like to consume.

Create content consistently.

Build a distribution.

Question – What platforms do our ICPs frequent?

Our ICPs are active on:

Twitter – can build a distribution network

LinkedIn – can build a distribution network

Organic Search – can build a distribution network

Email – can build a distribution network

Traditional Media – cannot build a distribution network

Question – What content do our ICP consume?

Our ICP consume:

News

A piece of news resulted in market activity that directly affected the ICP.

Research

A deep dive analysis on something that will affect the ICP.

Information

A visual data piece that helps the ICP understand something they don’t currently.

Distribution Plan

⁠

See here →

Organic Outreach⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.