SALES ORDER 1: Lead Capture Engine (ENTRY)
Sequence 1 —
Inbound Lead Recovery (SPINE)
Installed for every client. Non-negotiable.
Flow:
Inbound Call / Form / Ad
→ Missed
→ Instant SMS Follow-Up
→ Conversation Re-engaged
→ Appointment Booked
→ Pipeline Updated
Value:
Stops revenue leakage at the top of the funnel.
Price Anchor:
“How much is one missed job worth?”
SALES ORDER 2:
Sales Assistant (REVENUE LIFT)
Sequence 2 —
Estimate / Quote Follow-Up
First upsell after entry
Flow:
Estimate Sent
→ Follow-Up (24–48h)
→ Objection Handling
→ Final Nudge
→ Pipeline Updated
Value:
Raises close rate without hiring.
Sequence —
No-Show Reduction
Often bundled with Sequence 2.
Flow:
Appointment Booked
→ Reminder (24h)
→ Reminder (2h)
→ Confirm / Reschedule
→ Pipeline Updated
Value:
Protects booked revenue.
SALES ORDER 3: Ops Assistant (MARGIN PROTECTION)
Sequence 4 —
Post-Job Review & Referral
Installed once jobs are flowing.
Flow:
Job Completed
→ Review Request
→ Referral Prompt
→ Pipeline Updated
Value:
Creates reputation flywheel.
Sequence 5 —
Payment Follow-Up
High trust, very sticky.
Flow:
Invoice Sent
→ Reminder (Day 3)
→ Reminder (Day 7)
→ Owner Alert
Value:
Protects cash flow.
SALES ORDER 4: Stack Management (MANDATORY LAYER)
Sequence 6 —
Reactivation (Dead Leads)
Usually month 2–3.
Flow:
Cold Lead
→ Reactivation Message
→ Conversation Restarted
→ Appointment Booked
Value:
Found money, zero ad spend.
